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2011, vol. 57, iss. 1, pp. 61-66
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Marketing as a philosophy of the business world
Marketing kao filozofija poslovnog sveta
University of Business Academy in Novi Sad, Serbia
Abstract
This work mix primarily designed to point out the necessity of marketing in all areas of business. Marketing is an area that is constantly evolving and changing, and often the changes are taking place in enormous speed. The main problem faced by the modern business is not the lack of goods, services and money, but lack of customers. Marketing puts the customer to the throne in the center of all developments in the overall philosophy of marketing. Companies that are marketing-oriented to fully understand their markets and information they receive in connection with customers effectively used because it allows them to be closer to its goal-achieving profits.
Sažetak
Rad je prvenstveno koncipiran tako da ukaže na neophodnost marketinga u svim sferama poslovanja. Marketing je oblast koja se neprestano razvija i menja i često se promene odvijaju ogromnom brzinom. Osnovni problem sa kojim se susreće savremeno poslovanje nije nedostatak robe, usluga i novca nego nedostatak kupaca. Marketing stavlja kupca na presto,na središte svih zbivanja u ukupnoj filozofiji marketinga. Preduzeća koja su marketinški orijentisana u potpunosti razumeju svoja tržišta i informacije koje dobijaju u vezi sa potrošačima efikasno koriste jer im to omogućava da budu bliže svom cilju-ostvarivanju profita.
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