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2011, vol. 57, iss. 1, pp. 61-66
Marketing as a philosophy of the business world
University of Business Academy in Novi Sad, Serbia
This work mix primarily designed to point out the necessity of marketing in all areas of business. Marketing is an area that is constantly evolving and changing, and often the changes are taking place in enormous speed. The main problem faced by the modern business is not the lack of goods, services and money, but lack of customers. Marketing puts the customer to the throne in the center of all developments in the overall philosophy of marketing. Companies that are marketing-oriented to fully understand their markets and information they receive in connection with customers effectively used because it allows them to be closer to its goal-achieving profits.
Dragićević-Šešić, M.D., Stojković, B.V. (2000) Kultura - menadžment, animacija, marketing. Beograd: Clio
Filipović, V.S., Kostić, M.M. (2003) Marketing menadžment. Beograd: Fakultet organizacionih nauka - Institut za menadžment
Milićević, V.K., Ilić, B. (2004) Ekonomika poslovanja i planiranje. Beograd: FON
Milisavljević, M., Maričić, B., Gligorijević, M. (2004) Osnovi marketinga. Beograd: Čugura print
Novaković-Rajčić, B. (2008) Marketing put kojim treba ići. Novi Sad: Privredna akademija


article language: Serbian
document type: Review Paper
published in SCIndeks: 27/05/2011

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