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2002, vol. 33, iss. 3-4, pp. 123-129
Tourist destination marketing: Organization and control
University of Belgrade, Faculty of Economy
Marketing activities in tourism are conducted in tourist companies as well as in tourist destinations. In the latter, marketing activities are organized through the functioning of the so-called destination marketing organizations. It is a common name for different organizational forms, given that it could be a single company which has developed a resort, an association of tourist companies or an organization established by the public sector. In this respect, destination marketing organizations differ among themselves by a greater number of criteria, which determine their functions, methods of functioning, etc.
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article language: Serbian
document type: unclassified
published in SCIndeks: 02/06/2007