Metrics

  • citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:6
  • full-text downloads in 30 days:4

Contents

article: 1 from 3  
Back back to result list
2002, vol. 33, iss. 3-4, pp. 123-129
Tourist destination marketing: Organization and control
University of Belgrade, Faculty of Economy
Abstract
Marketing activities in tourism are conducted in tourist companies as well as in tourist destinations. In the latter, marketing activities are organized through the functioning of the so-called destination marketing organizations. It is a common name for different organizational forms, given that it could be a single company which has developed a resort, an association of tourist companies or an organization established by the public sector. In this respect, destination marketing organizations differ among themselves by a greater number of criteria, which determine their functions, methods of functioning, etc.
References
Akehurst, G., Bland, N., Nevin, M. (1994) Successful tourism policies in the European Union. Journal of Vocation Marketing, 31 May, str. 11-27
Bakić, O.V. (2000) Marketing u turizmu. Beograd: Ekonomski fakultet
Bakić, O.V. (2002) Marketing menadžment turističke destinacije. Beograd: Ekonomski fakultet
Bramwell, B., Liz, R. (1994) Tourism marketing organizations in industrial cities: Organizations, objectives and urban governance. Tourism Management, vol. 15, br. 6, str. 425-434
Braunlich, C.G., Morison, A.M., Feng, F. (1995) National tourist offices: Service quality expectations and performance. Journal of Vacation Marketing, vol. 1, br. 4, Mar 2, str. 323-336
Choy, D.J.L. (1993) Alternative roles of national tourism organizations. Tourism Management, Oct, str. 357-365
Crouch, G.I. (1994) Promotion and demand in international tourism. in: Economic psychology of travel and tourism, str. 109-125
Holloway, C.J. (1989) The business of tourism. London, itd: Pitman
Lavery, P. (1992) The financing and organization of national tourist offices. Travel and Tourism Analyst (EIU), br. 4, str. 84-101
Lavery, P. (1996) Occasional studies: Funding of national tourist organizations. Travel and Tourism Intelligence, br. 6., str. 80-95
Mill, R.C. (1990) Tourism: The international business. Englewood Cliffs, NJ, itd: Prentice Hall
Palmer, A., David, B. (1995) Tourism destination marketing alliances. Annals of Tourism Research, vol. 22, br. 3, str. 616-629
Pearce, D. (1992) Tourism organizations. London, itd: Longman
Seaton, A.V. (1996) Destination marketing. in: Seaton A.V. i M.M. Bennett [ed.] The marketing of tourism products: Concepts, issues and cases, London, itd: International Thomson Business Press, str. 350-376
Shields, P.O., Sclubik, T.J. (1995) Regional tourism marketing: An analogical approach to organizational framework development. Journal of Travel and Tourism Marketing, vol. 4, br. 1, str. 105-113
 

About

article language: Serbian
document type: unclassified
published in SCIndeks: 02/06/2007