- citati u SCIndeksu: 0
- citati u CrossRef-u:0
- citati u Google Scholaru:[
 ]
- posete u poslednjih 30 dana:1
- preuzimanja u poslednjih 30 dana:0
|
|
|
2011, vol. 39, br. 3, str. 281-293
|
|
Savremeni poslovni modeli i marketing strategije niskotarifnih avio-kompanija sa posebnim osvrtom na tržište Srbije
Modern business models and marketing strategies of low-cost carriers with special emphasis on the Serbian market
Univerzitet Educons, Fakultet poslovne ekonomije, Sremska Kamenica, Srbija
e-adresa: muhi.bela@gmail.com
Sažetak
Do pre dvadeset godina putovanje avionom je bila može se reći luksuzna povlastica ograničenog i malog segmenta putnika. Danas je zahvaljujući niskobudžetnim avio-kompanijama taj luksuz postao svojevrsni fenomen masovnog tržišta, koji je tek u fazi razvoja i ekspanzije. Teško da se može pronaći neka grana privrede koja je u svetskim razmerama u poslednjih dvadesetak godina doživela veće promene od avio prevoza. Niskotarifne avio kompanije relativno su brzo osvojile velika učešća na tržištu primenom specifičnih marketinških strategija i redukcijom troškova poslovanja. U ovom radu se daju osnovna obeležja marketing strategija kao i savremenih poslovnih modela niskotarifnih avio-kompanija, pri tom fokusirajući se na tržište Srbije.
Abstract
Until twenty years ago air travel was a luxury for and a small segment of passengers. Today, thanks to low-budget airlines that luxury has become a kind of mass market phenomenon, which is just at the stage of development and expansion. We can hardly find a branch of economy that is globally in the last twenty years experienced such major changes as the air transport. Relatively low cost airlines have rapidly gained great market share by applying specific marketing strategies and reducted operating costs. This paper gives the basic characteristics of marketing strategies and business models of modern low-cost airline companies, with the focus on the Serbian market.
|
|
|
|
Reference
|
|
|
*** (2000) European air transport policies - the need for a truly 'One Sky Europe'. Council of Europe - Committee on Economic Affairs and Development, June
|
|
1   
|
Aćimović, S. (2009) Od nacionalnih avio prevoznika do low-cost kompanija - efekti uspešne promene marketing strategije. Marketing, vol. 40, br. 3, str. 145-154
|
|
|
Air Transport Group (2000) Europes low-cost airlines. Cranfield: Cranfield University
|
|
1
|
Božić, V.S. (2009) Ekonomija saobraćaja. Beograd: Ekonomski fakultet
|
|
|
Coies, T., Hall, M.C. (2008) Effectively planning and managing European airport capacity: International business and tourism. Routledge, str. 60-75
|
|
|
Doganis, R. (2001) The Airline Business in the 21st Century. London: Routlege, pp. 174-185
|
|
1
|
ELFAA (2004) Liberalization of European air transport: The benefits of low fares airlines to consumers, airports, regions and the environment. Brussels: European Low Fares Airlines Association
|
|
|
ELFAA - The European Low Fares Airline Association http://www.elfaa.com
|
|
|
EUROCONTROL (2008) Forecast monitor. November
|
|
1
|
European Cockpit Association (2002) Low-Cost Carriers in the European Aviation Single Market. Brussels: ECA Industrial Sub Group
|
|
7
|
Holloway, C.J. (2002) The business of tourism. London: Prentice Hall, pp. 90-98
|
|
|
International Air Transport Association (2002) World Air Transport Statistics. International Air Transport Association, www.iata.org
|
|
2
|
Krstić, B., Stepanović, L. (2004) Avio-saobraćaj u turbulencijama neki elementi za formiranje vazduhoplovne politike. Beograd: Centar za liberalno-demokratske studije
|
|
|
Lazić, L., Košić, K. (2004) Turistička geografija. Novi Sad: Prirodno-matematički fakultet - Departman za geografiju, turizam i hotelijerstvo
|
|
|
Steiner, S., Vidović, A., Škurla, R. (1998) Impact of low-cost airlines on the European air transport market. Zagreb: Faculty of Transport and Traffic sciences
|
|
|
|
|