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Economic importance of franchise agreement for development of Serbian economy
Jastreb d.o.o., Novi Sad

emailjastrebb@eunet.rs
Keywords: franchising; business opportunity; franshise agreement; enterpreneurship
Abstract
There are a lot of franchising opportunities in Serbia, and Serbian entrepreneurs are better informed and willing to learn about franchising process and possibilities, then ever before. Franchising is a successful business concept of entering foreign markets and business internationalization. It is based on cooperation between franchiser and franchisee. Their relations and obligations are defined by franchise agreement. Economic importance of franchising for a Serbia is great. Before all, it offers the possibility for capital investments with a low risk rate, since there are proven systems that have already justified themselves. Franchising is not even jeopardized by the global crisis; it continues to prosper in 2010.
References
*** (2010) Franšizna ponuda u Srbiji. Beograd: Centar za franšizing PKS
Ćuzović, S. (2007) Kako postati svoj gazda - Franšizing - novi koncept preduzetništva u posttranzicionom periodu Srbije. in: Privreda SiCG - Privredna aktivnost, 25. decembar
Ćuzović, S. (2006) Poučna iskustva naših poslovnih sistema u razvoju franšizinga. in: Menadžment nabavke, Niš: Ekonomski fakultet
Kiro, O. (2007) Franšizing - korak dalje ka poslovnom uspehu. Beograd: PKS, Sekretar odbora za ekonomske odnose s inostranstvom PKS
Sečujski, G., Kušić, M. (2007) Franšizing u Srbiji. Novi Sad: Unesco katedra za studije preduzetništva
Spasić, I. (1996) Franšizing poslovanje u jugoslovenskoj privredi - praksa, mogućnosti i pravni okviri. Anali Pravnog fakulteta u Beogradu, vol. 44, br. 4-6, str. 157-173
 

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article language: Serbian
document type: unclassified
published in SCIndeks: 08/04/2011

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