Metrics

  • citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:5
  • full-text downloads in 30 days:5

Contents

article: 1 from 1  
Back back to result list
2018, iss. 160, pp. 252-272
Museums and economic gain for the community: Analysis of visitation effects of the National Musem Valjevo on the local economy
aNarodni muzej Valjevo
bSerbian Academy of Sciences and Arts - SASA, Geographical Institute 'Jovan Cvijić', Belgrade, Serbia
Abstract
The National Museum of Valjevo is located in a municipality inhabited by about 59,000 people. Taking into account that at least one of its four thematic exhibitions has been visited by about 35,000 visitors, in groups or individually, and that accordingly, it has had about 100,000 visits annually, this museum is among the most successful museums in Serbia. The main focus of this study is based on the question: Do museum visitors generate economic gain for the wider local community? In order to answer this question, in 2013 and 2017 a research was conducted in order to analyse, in time series, the structure of visitors, sum of income, and the distribution of economic resources in the local community. The survey was conducted among representatives of visitor groups. Additionally, managers of accommodation facilities which provide services for visitors were interviewed. The research showed that the largest number of museum visitors were pupils (children) from various towns in Serbia, during their school excursions (over 74.5% in 2017). For most of them, visiting the museum was primal motivation and for 80% of them the only reason for visiting Valjevo municipality. In 2017, these visitors brought a total income to the museum of over nine million Serbian dinars, which allowed for the employment of additional workers (four permanent and several seasonal workers, in addition to the nineteen permanent staf financed from the state budget). On the other hand, some of the museum visitors spent additional 13 million dinars (based on over 4,000 half-board hotel services and about 6,000 additional meals organized in Valjevo). This supports the fact that the total visitor spending in the town (accounting museum income, hotel and restaurant services, with additional spending) has overcome the amount of public investments in the museum, allocated from the local administration. However, the research also indicated the problem of extreme participation of excursion pupils (elementary school children) with 75% share, compared to other visitor profiles (locals, students and adult groups). This can become serious economic threat, based on the fact that the excursion market in Serbia (tourism related) is rather turbulent.
References
*** Special Eurobarometer 399: Cultural access and participation. available at: http://ec.europa.eu/commfrontofce/publicopinion/archives/ebs/ebs_399_en.pdf; pristup: 07. 08. 2018
Alain, M. (2012) Louvre-Lens: Le musée peut-il être une mine d'emplois?. Nord Pas de Calais, sa: www.nord-pas-de-calais.france3.fr/2012/12/04/louvre-lens-le-musee-peut-il-etre-une-mine-d-emplois-158095.html, pristup 25. 06. 2014
Bowitz, E., Ibenholt, K. (2009) Economic impacts of cultural heritage - Research and perspectives. Journal of Cultural Heritage, 10(1): 1-8
Dragićević-Šešić, M., Stojković, B. (2008) Kultura - menadžment, animacija, marketing. Beograd: Clio
Đukić, V. (2010) Država i kultura studije savremene kulturne politike. Beograd: Institut za pozorište, film, radio i televiziju
Evropska grupa za muzejsku statistiku (EGMUS) available at: http://www.egmus.eu/en/statistics/data_table/%3B pristup 07. 08. 2018
Farell, B., Medvedeva, M. (2010) Demographic transformation and the future of museums. Washington, DC: American Association of Museums
Gob, A., Druge, N. (2009) Muzeologija - istorija, razvoj, današnji izazovi. Beograd: Clio
Krivošejev, V. (2009) Muzeji, publika, marketing - stalne muzejske postavke i Njegova Visost posetilac. Valjevo: Narodni muzej Valjevo
Krivošejev, V. (2012) Muzeji, menadžment, turizam - ka savremenom muzeju, od teorije do prakse. Valjevo: Narodni muzej Valjevo
Krivošejev, V. (2013) Socioekonomski doprinos muzeja - studija slučaja Narodnog muzeja Valjevo. in: XIV naučni skup sa međunarodnim učešćem Sinergija 2013, Bjeljina: Univerzitet Sinergija, Zbornik radova, str. 198-202
Krivošejev, V., Damnjanović, I. (2014) Visits to local museums in Serbia - the average model and programmed exception. American Journal of Tourism Management, 3(1B), (april 2014), pp. 26-33
Krivošejev, V., Matić, Ž. (2014) Kompjuterska aplikacija za evidenciju posetilaca muzejskih postavki. in: Zbornik radova sa 6. naučne konferencije sa međunarodnim učešćem Mreža, tema: Primena informacionih tehnologija - izazovi i vizije, Valjevo: Poslovni fakultet Valjevo - Univerzitet Singidunum, str. 53-59
Krivošejev, V. (2015) Muzeji kao primarne turističke atrakcije u funkciji opšteg razvoja okruženja. HiT menadžment, Vrnjačka Banja, god. 3 (1), Fakultet za turizam i hotelijerstvo, Vrnjačka Banja - Univerzitet u Kragujevcu, str. 20-30
Krivošejev, V. (2018) Sopstveni prihodi kao Damoklov mač za neprofitne institucije kulture - sa studijom slučaja Narodnog muzeja Valjevo. Etnoantropološki problemi, Vol. 13; str. 478-488
Krivošejev, V. (2018) Rezultati marketinških aktivnosti na povećanju broja posetilaca muzeja - studija slučaja Narodnog muzeja Valjevo. Humanistika - časopis za istraživanja u društvenim i humanističkim naukama, Vol. II, br. 3 (2018), str. 83-92
Krivošejev, V. (2015) Luvr Lens - nova paradigma muzeja kao generatora razvoja okruženja. Kultura, br. 146, str. 250-263
Krivošejev, V. (2017) Analiza rezultata anketiranja posetilaca Narodnog muzeja Valjevo u avgustu 2016. godine - sa istoriografskim osvrtom na posetu 1961. godine. Kultura, br. 155, str. 315-333
Lindqvist, K. (2012) Museum finances: challenges beyond economic crises. Museum Management and Curatorship, 27(1): 1-15
Luksetich, W.A., Partridge, M.D. (1997) Demand functions for museum services. Applied Economics, 29(12): 1553-1559
Martinović, D. (2010) Muzejska publika u Srbiji: analiza istraživanja. Beograd: Zavod za proučavanje kulturnog razvitka
Mat, G., Flac, T., Lederer, J. (2002) Menadžment muzeja umetnost i ekonomija. Beograd: Clio
Mcmanus, G. (2006) Community facility or tourism product: Managing the multiple identities of a small museum. http://intercom.museum/documents/2-2McManus.pdf, pristup 10. 08. 2018
Morris, M. (2007) Museum Building Boom or Bust?. Museum Management and Curatorship, 22(2): 101-108
Narodni muzej Valjevo (2018) Godišnji izveštaji o radu. Informator, www.museum.org.rs, pristup 10. 08. 2018
Nikodijević, D. (2006) Uvod u menadžment kulture hrestomatija. Beograd: Megatrend univerzitet primenjenih nauka
Republički zavod za statistiku Srbije Opštinski godišnjak 2000-2017. dostupno na: http://data.stat.gov.rs/ pristup: 07. 08. 2018
Sacchi, V. (2014) Louvre-Lens / Louvre-Paris: Le face-à-face. 19. 04, in: www.nord-pas-decalais.france3.fr/2012/12/03/louvre-lens-louvre-paris-le-face-face-157549.html, pristup 25. 06. 2014
Selwood, S., Davies, M. (2005) Capital Costs: Lottery Funding in Britain and the Consequences for Museums. Curator: The Museum Journal, 48(4): 439-465
Skinner, S.J., Ekelund, J.B., Jackson, J.D. (2009) Art Museum Attendance, Public Funding, and the Business Cycle. American Journal of Economics and Sociology, 68(2): 491-516
Šola, T. (2013) Ustanove javne memorije i njihova priroda. Čitalište, vol. , br. 22, str. 2-7
Tausi, R. (2012) Ekonomika kulture. Beograd: Clio
Terzić, A., Bjeljac, Ž., Ćurčić, N. (2012) Transformacija i revitalizacija industrijskih gradova kroz turizam. Hotel-link: časopis za hotelijerstvo, restoraterstvo i gastronomiju, 10, br. 19/20, str. 17-24
Witcomb, A. (2003) Museum meanings. in: Reimagining the Museum: Beyond the Mausoleum, London: Routledge
 

About

article language: Serbian
document type: Original Scientific Paper
DOI: 10.5937/kultura1860252K
published in SCIndeks: 06/12/2018

Related records

No related records