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2016, vol. 19, br. 1, str. 35-62
Kakva je naša onlajn interakcija? Jedan pristup za proučavanje multidimenzionalnosti onlajn komunikacije
aUniverzitet u Beogradu, Saobraćajni fakultet, Opšteobrazovne katedre, Katedra za društvene nauke i strane jezike
bUniverzitet u Beogradu, Fakultet političkih nauka
cUniverzitet u Beogradu, Saobraćajni fakultet, Opšteobrazovne katedre, Katedra za organizaciju, menadžment i ekonomiju saobraćaja i transporta

e-adresad.petrovic@sf.bg.ac.rs
Projekat:
Upravljanje kritičnom infrastrukturom za održivi razvoj u poštanskom, komunikacionom i železničkom sektoru Republike Srbije (MPNTR - 36022)

Ključne reči: dimenzije onlajn komunikacije; prokreativnost; skala onlajn prokreativnosti; prediktori
Sažetak
Ukoliko se ne vodi računa o različitim dimenzijama onlajn interakcije lako se može desiti da zbog njihovog međusobnog preklapanja i maskiranja dođemo do sasvim pogrešnih istraživačkih nalaza. U skladu sa razumevanjem onlajn interakcije kao multidimenzionalnog procesa izdvojili smo dva suštinski različita tipa on-lajn komunikacije - prokreativni i transmisioni. Onlajn komunikaciju prokreativnog tipa razumemo kao tendenciju pojedinca ka upotrebi interneta kao prostora za društvenu interakciju nasuprot suštinski različitog transmisionog tipa onlajn interakcije koja se zasniva na kanalskoj, jedan na jedan komunikaciji, međusobno poznatih subjekata. Cilj ovog rada je da se bolje istraže različite dimenzije on-lajn prokreativnosti. Na osnovu našeg teorijskog polazišta identifikovali smo tri dimenzije prokreativnosti i razvili skalu onlajn prokreativnosti (OPS-Online Pro-creativity Scale) za njihovo merenje. Validnost OPS je verifikovana posredstvom EFA i CFA čime je potvrđena trodimenzionalna struktura skale. Koristeći OLS regresionu analizu utvrdili smo da pol, psihološke karakteristike i upotreba platformi za društveno umrežavanje, imaju različit uticaj na tri dimenzije prokreativnosti. Utvrdili smo da su pol, veličina mesta boravka, udeo nepoznatih ljudi među prijateljima na onlajn mrežama i usamljenost prediktori spremnosti da se uđe u interakciju sa nepoznatim ljudima na internetu, dok je vreme koje se provodi na onlajn mrežama jedino bilo prediktor tendencije da se učestvuje u javnoj onlajn interakciji.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/PsIstra1601035P
objavljen u SCIndeksu: 15.07.2016.
Creative Commons License 4.0

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