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2019, vol. 67, iss. 2, pp. 54-59
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Strategy of development of global information technological opportunities in "Benetton" company
Strategija razvoja globalnih informaciono-tehnoloških mogućnosti poslovanja u kompaniji "Benetton"
aUniverzitet u Bijeljini, Poljoprivredni fakultet, Bijeljina, B&H bUniveristy of Niš, Faculty of Economy, Serbia
email: ivanmi@ubn.rs.ba
Abstract
The main goal of this paper is to analyze the main elements of the information technology (IT) infrastructure of global e-business, the models of this business and the way of implementation of these models. The final result of this analysis is to identify problems in the implementation of global e-commerce and propose possible solutions. In this context, an example of "Benetton" was analyzed which successfully solved these problems. The general claim that e-commerce increases the competitiveness and profitability of the company is confirmed in the practice of this company. Information systems in the area of e-commerce can support the achievement of this goal only if they are viewed in a comprehensive, global way. Business globalization and strong competition require a new digital enterprise concept, as evidenced by the increasing investment in specialized and client-oriented technologies based on the web and the Internet.
Sažetak
Osnovni cilj ovog rada je da se analiziraju glavni elementi informaciono-tehnološke (IT) infrastrukture globalnog e-poslovanja, modeli ovog poslovanja i način implementacije ovih modela. Krajnji rezultat ove analize je identifikovanje problema u implementaciji globalnog e-poslovanja i predlaganje mogućih rešenja. U tom kontekstu je analiziran primer preduzeća "Benetton" koje je uspešno rešilo ove probleme. Opšta tvrdnja da elektronsko poslovanje povećava konkurentsku sposobnost i profitabilnost preduzeća potvrđena je u praksi ovog preduzeća. Informacioni sistemi u oblasti elektronskog poslovanja mogu podržati ostvarenje ovog cilja, samo ako se posmatraju na sveobuhvatan, globalan način. Globalizacija poslovanja i jaka konkurencija zahtevaju novi koncept digitalnog preduzeća o čemu svedoče sve veća ulaganja u specijalizovane i prema klijentu orjentisane tehnologije zasnovane na vebu i internetu.
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