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2020, vol. 72, br. 3, str. 34-52
Mediji kao instrument strateške komunikacije u oružanim sukobima - Si-En-En efekat
Univerzitet odbrane, Institut za strategijska istraživanja, Beograd

e-adresamiroslav.mitrovic@mod.gov.rs
Ključne reči: strateške komunikacije; oružana intervencija; javno mnjenje; Si-En-En efekat; Markale
Sažetak
Mediji, politika i javno mnjenje su međusobno uslovljene društvene kategorije. Njihova međuzavisnost osobito je naglašena u oružanim sukobima, posebno u okviru oružanih intervencija. Forum interakcije navedenih fenomena uokviren je paradigmom strateške komunikacije, koja se, kroz delovanje entiteta identifikovanih kao strateški komunikatori, prenosi na javnost radi ostvarivanja motivišućeg efekta za reakcije koje su u skladu sa interesima komunikatora. Jedan od pojavnih oblika primene strateške komunikacije u svim njenim formama i sadržajima je Si-En-En efekat. U ovom radu Si-En-En efekat se određuje kao širi pojam od same televizijske stanice po kojoj je dobio naziv. Nadalje, rad analizira relaciju politike, medija i javnosti u funkciji ostvarivanja podrške javnog mnjenja za vojnu intervenciju. Takođe, Si-En-En efekat se analizira u funkciji strateške komunikacije, na primeru medijske upotrebe krvoprolića na pijaci Markale u ratu u Bosni i Hercegovini 1995. godine, kao i delovanja i efekata na javnost SAD radi podrške ideji vojne intervencije.
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O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/vojdelo2003034M
primljen: 07.10.2020.
prihvaćen: 10.11.2020.
objavljen u SCIndeksu: 20.12.2020.