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2019, vol. 7, br. 2, str. 68-77
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Analiza veleprodajnog tržišta telekomunikacija u Republici Srbiji
A the analysis wholesale market telecommunications in Republic Serbia
Sažetak
Svaka organizacija ima specifične ciljeve, politiku i procedure kupovine, organizacione strukture i sisteme. U principu, poslovni kupci teže da ostvare najveći paket koristi (ekonomske, tehničke, uslužne i društvene) u odnosu na troškove tržišne ponude. Podsticaj poslovnom kupcu za kupovinu biće relativno veći racio percipirane koristi i troškova. Poslovno tržište sastoji se od svih organizacija koje nabavljaju robu i usluge koje koriste u proizvodnji druge robe i usluga koje potom prodaju, iznajmljuju ili dobavljaju drugima. Veći iznos novca i više artikala uključeno je u prodaju poslovnim kupcima nego u prodaju potrošačima.
Abstract
Each organization has specific goals, purchasing policies and procedures, organizational structures and systems. In general, business buyers strive to maximize the benefits (economic, technical, service, and social) of the costs of market supply. The incentive for a business buyer to buy will be a relatively higher proportion of the perceived benefit and cost. The business market consists of all organizations that procure goods and services that they use in the production of other goods and services which they then sell, rent or supply to others. More money and more items are included in sales to business customers than in sales to consumers.
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