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2014, vol. 61, br. 2, str. 367-379
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Značaj uspešne komunikacije projektnog tima u agrobiznisu
The importance of successful project team communication in agribusiness
Sažetak
Agrobiznis u Republici Srbiji je na samom početku priprema za evropske integracije. Postoji potreba modernizacije organizacione strukture, promene pristupa ljudskim resursima i uvođenja projektnog pristupa u realizaciji zadataka svih privrednih subjekata u ovoj delatnosti. Projektni timovi su od krucijalnog značaja za koordinaciju prsitupa strateškom upravljanju i osnova su za organizaciono jačanje i rast produktivnosti. Ako se projektni pristup ne primeni na odgovarajući način, organizacije u agrobiznisu neće biti u stanju da se uspešno nose sa neophodnim reformama. Cilj ovog rada je da ukaže na značaj uspešne komunikacije članova projektnih timova u agrobiznisu koja može da poboljša motivaciju i da istovremeno utiče na izbegavanje ili minimiziranje nerazumevanja. Da bismo analizirali problem komunikacije projektnih timoviau agrobiznisu, uradili smo istraživanje na uzorku 16 projektnih menadžera i 98 projektnih saradnika.
Abstract
Agribusiness in the Republic of Serbia is on the very beginning of its preparations for European integrations. There is a need to modernize the organizational structure, change the approach to human resources management, and introduce project approach in the realization of tasks of all businesses in this industry. Project teams are crucial for the coordination of strategic management approach and the basis for organizational strengthening and productivity growth. If project approach is not implemented properly, organizations in agribusiness will not be able to cope successfully with needed reforms. The aim of this paper is to highlight the importance of successful communication of project team members in agribusiness industry which can help to improve motivation while avoiding or minimizing misunderstandings. To analyze the problem of project team communication in agribusiness we have conducted a research on a sample of 16 project managers and 98 project staff members.
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