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2021, vol. 68, br. 3, str. 645-658
Application of the agricultural and food products trademark serving to increase the agricultural sector competitiveness
(naslov ne postoji na srpskom)
College of Professional Studies in Management and Business Communication, Novi Sad

e-adresamarsimin06@gmail.com, slobodanzivkucin@gmail.com
Sažetak
(ne postoji na srpskom)
The subject of this paper is a research of state, processes, and conditions for the use of agricultural and food product trademark, both in Serbia and worldwide. During the period between 2015 and 2019, the agricultural food products were among the most represented classes of goods in terms of trademark applications, according to the Nice Classification of goods and services, both in our country and worldwide. The aim of this paper is to promote the competitiveness of the agricultural sector, with an emphasis on non-price competition forms such as the trademark application and protection, with a particular focus on international application and protection via the Madrid Agreement These forms of non-price competition could become the main promoters of the Serbian economy and the expression of the country's identity, given that the image of product quality indirectly projects to the country's reputation as well.
Reference
*** (2020) Trademark Law / Zakon o žigovima. Sl. Glasnik RS / Official Gazette RS, br. 6
*** (2020) World Intellectual Property Indicators. Geneve: World Intellectual Property Organization (WIPO)
*** (2020) Madrid Yearly Review: International Registration of Marks. Geneve: World Intellectual Property Organization (WIPO)
*** Nice Classification of goods and services. Retrieved from: https://www.wipo.int/classifications/nice (18.01.2021)
Besarović, V. (2000) Intelektualna svojina, industrijska svojina i autorsko pravo / Intelectual property, industrial property and copyright. Beograd: Čigoja štampa
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Merges, R.P., Menell, P.S., Lemley, M.A. (2009) Intellectual property in the technological age. Aspen: Aspen Publisher, Law&Business
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Simin-Jovićević, M. (2012) Intelektualna svojina i mala i srednja preduzeća / Intellectual property and small and medium enterprises. Beograd: Zadužbina Andrejević, 1-98
Simin-Jovićević, M. (2011) Politika primene prava intelektualne svojine kao sredstvo za razvoj malih i srednjih preduzeća u Srbiji (1883-2008) / Implementation policy of intellectual property rights as a means for the development of small and medium enterprises in Serbia (1883. Beograd: Fakultet političkih nauka, doktorska disertacija
Simin-Jovićević, M., Živkucin, S. (2020) Implementation of intellectual property in the sector of small and medium enterprises (SMEs) in Vojvodina / Primena intelektualne svojin u sektoru malih srednjih preduzeća (MSP) u Vojvodini. Novi Sad: Provincial Secretariat for Higher Education and Scientific Research, ISBN 978-86-900221-4-4, p. 1-156
Simin-Jovićević Marina,, Jovićević, P., Novaković, S. (2016) Appellations of geographical origin as a generator of national competitiveness. Ekonomika poljoprivrede, vol. 63, br. 2, str. 567-583
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekoPolj2103645J
primljen: 22.03.2021.
prihvaćen: 23.08.2021.
objavljen u SCIndeksu: 01.10.2021.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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