The first part of the paper deals with the theoretical analysis of the interactive relationship between environment and tourism, while the second part deals with the analysis of air pollutants in the territory of the City of Novi Sad according to four indicators, within the framework of air quality monitoring, based on programmatic documents for protection of the Autonomous Province of Vojvodina and the City of Novi Sad. The analysis of the available data was the basis for considering the potential implications of the results on the development of tourism in the territory of the City of Novi Sad. The conclusions that have been drawn indicate that almost all indicators (except benzene) individually record day-to-day variable values in both periods. One of the general goals of the environmental policy of the City of Novi Sad is precisely the improvement of the system of monitoring and reporting on the state of the environment. The Decree establishing the list of air quality categories by zones and agglomerations in the Republic of Serbia for 2017 confirms that the air quality in the agglomeration ''Novi Sad'' belongs to the first category and concludes that the City of Novi Sad has fulfilled the necessary conditions (in in terms of air quality as a segment of the environmental component) for the further development and promotion of tourism.