Ekonomika poljoprivrede
how to cite this article
share this article


  • citations in SCIndeks: [1]
  • citations in CrossRef:[1]
  • citations in Google Scholar:[]
  • visits in previous 30 days:9
  • full-text downloads in 30 days:6


article: 1 from 5  
Back back to result list
2021, vol. 68, iss. 3, pp. 701-712
Strategic advantages and disadvantages for rural tourism development in Dinaric Alps: Case Tropolje
aUniversity Singidunum, Belgrade, Serbia
bUniversity Singidunum, Faculty of Tourism and Hospitality Management, Belgrade, Serbia
cUniversity of Belgrade, Faculty of Agriculture, Serbia,,,
The research was supported by the FAO Project GCP/BIH/008/HUN

Keywords: Dinaric area; SWOT/AHP method; short supply chains; strategic planning; rural economy diversification
The improvement of life quality in rural areas is an overall goal of all development strategies in the Western Balkans countries. Rural tourism represents the quality option for diversification of income and employment opportunities in Tropolje region (Canton 10 in Bosnia and Herzegovina). Therefore, the goal of this study is to identify strategic advantages and disadvantages for tourism development in Tropolje region of Dinaric Alps and provide guidelines for its development. The SWOT analysis combined with AHP method was used. In seven domains, 29 strengths, 31 weakness, 25 opportunities and 24 threats were determined, with total intensity 154, 202, 140 and 144 and average rating of influence intensity 5.3, 6.5, 5.6, 5.8, respectively. A significant advantage for tourism development were linked to short supply chains based on natural and cultural heritage of the region.
Agency for Statistics of Bosnia and Herzegovina (2020) Bosnia and Herzegovina in figures (2019). Sarajevo, ISSN 1986-8545, (assessed Avgust 23. 2021)
Anderson, W. (2018) Linkages between tourism and agriculture for inclusive development in Tanzania: A value chain perspective. Journal of Hospitality and Tourism Insights, 1(2): 168-184
Argyropoulou, M., Argyropoulou, R., Folinas, D., Misopoulos, F., Najacaj, S. (2019) Procurement in Short Supply Chains: Lessons Learned from the Tourism Industry. International Journal of Business and Economic Sciences Applied Research, 12(2): 72-80
Aytuğ, K.H., Mikaeili, M. (2017) Evaluation of Hopa's Rural Tourism Potential in the Context of European Union Tourism Policy. Procedia Environmental Sciences, 37: 234-245
Bjeljac, Ž., Brankov, J., Popović, I.B. (2009) Tourism in undeveloped areas in the Serbia. Zbornik radova Geografskog instituta 'Jovan Cvijić', SANU, vol. 59, br. 2, str. 95-110
Bošković, T., Tomić, R., Tomić, D. (2013) Potentials and limitations for the development of rural tourism in Vojvodina. Ekonomika poljoprivrede, vol. 60, br. 1, str. 103-111
Castellano-Álvarez, F.J., del Río-Rama, la C., Álvarez-García, J., Durán-Sánchez, A. (2019) Limitations of Rural Tourism as an Economic Diversification and Regional Development Instrument: The Case Study of the Region of La Vera. Sustainability, 11(12): 3309-3309
Chen, Y., Dax, T., Zhang, D. (2019) Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe. Open Agriculture, 4(1): 517-529
Chroneos-Krasavac, B., Radosavljević, K., Bradić-Martinović, A. (2018) SWOT analysis of the rural tourism as a channel of marketing for agricultural products in Serbia. Ekonomika poljoprivrede, vol. 65, br. 4, str. 1573-1584
Cvijanović, D., Mihailović, B. (2016) Developmental aspects of the rural tourism in Serbia. in: Cvijanović D, et al. [ed.] Tourism in function of Development of the Republic of Serbia: Spa Tourism in Serbia and Experiences of Other Countries, Faculty of Hotel Management and Tourism, Vrnjačka Banja, The Republic of Serbia,, pp. 1-16
Cvijanović, D., Gajić, T., Vujko, A. (2018) Tourism and demographic development in rural spaces of Serbia. in: International Rural Tourism Congress (4th), Congress Proceedings, 26-41
Dašić, D., Živković, D., Vujić, T. (2020) Rural tourism in development function of rural areas in Serbia. Ekonomika poljoprivrede, vol. 67, br. 3, str. 719-733
Duglio, S., Bonadonna, A., Letey, M., Peira, G., Zavattaro, L., Lombardi, G. (2019) Tourism Development in Inner Mountain Areas: The Local Stakeholders' Point of View through a Mixed Method Approach. Sustainability, 11(21): 5997
Đorđević, D.Ž., Šušić, V., Janjić, I. (2019) Perspectives of Development of Rural Tourism of the Republic of Serbia. Economic Themes, 57(2): 219-232
Đorđević-Milošević, S., Hyvaerinen, K. (2020) Economies & Economic Diversification with the Focus on Rural Tourism. in: Đorđević S., Hyvaerinen K., Ilić B., Pavloska-Gjorgjieska D, Mohr B., Palazzo A. [ed.] Economic diversification policies and rural tourism in South East Europe, Skopje: Regional Rural Development Standing Working Group in SEE (SWG), 15-34
Fabac, R., Zver, I. (2011) Applying the modified SWOT-AHP method to the tourism of Gornje Međimurje. Tourism and hospitality management, 17(2): 201-215
Gajić, T., Petrović, M., Radovanović, M., Tretiakova, T., Syromiatnikova, J. (2020) Possibilities of Turning Passive Rural Areas into Tourist Attractions Through Attained Service Quality. European Countryside, 12(2): 179-192
Gavrilă-Paven, I., Bârsan, M.C., Lia-Dorica, D. (2015) Advantages and Limits for Tourism Development in Rural Area (Case Study Ampoi and Mureş Valleys). Procedia Economics and Finance, 32(15): 1567-1568
Ibănescu, B., Stoleriu, O.M., Munteanu, A., Ia, u C. (2018) The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania. Sustainability, 10(10): 3529-3529
Ilić, B., Đukić, G., Balaban, M. (2020) Sustainable development directions of rural tourism of Timok region. Ekonomika poljoprivrede, vol. 67, br. 1, str. 157-174
Jeyacheya, J., Hampton, M.P. (2020) Wishful thinking or wise policy: Theorising tourism-led inclusive growth: Supply chains and host communities. World Development, 131: 104960
Kisi, N. (2019) A Strategic Approach to Sustainable Tourism Development Using the A'WOT Hybrid Method: A Case Study of Zonguldak, Turkey. Sustainability, 11(4), 964
Konu, H. (2015) Developing nature-based tourism products with customers by utilising the Delphi method. Tourism Management Perspectives, 14: 42-54
Mandarić, M., Milićević, S., Sekulić, D. (2017) Traditional values in the function of promotion of Šumadija and Pomoravlje as rural tourism destinations. Ekonomika poljoprivrede, vol. 64, br. 2, str. 787-803
Mikulec, J., Antoušková, M. (2011) Landscape and tourism potential in the protected landscape areas. Agricultural Economics / Zemědělská ekonomika, 57(No. 6): 272-278
Petrović, M.D., Vujko, A., Gajić, T., Vuković, D.B., Radovanović, M., Jovanović, J.M., Vuković, N. (2017) Tourism as an Approach to Sustainable Rural Development in Post-Socialist Countries: A Comparative Study of Serbia and Slovenia. Sustainability, 10(2): 54
Pirnar, İ., Kurtural, S., Eriş, E.D. (2019) SWOT-TOWS Analysis of Urla Destination's Alternative Tourism Development. International Journal of Contemporary Tourism Research, 3(2): 235-244
Pivčević, S., Lesić-Trošt, K. (2020) Exploring Gastronomy and Event Interlinkages in DMOs' Strategic Activities: Two Croatian Destinations Perspective. in: Peštek A., Kukanja M., Renko S. [ed.] Gastronomy for Tourism Development, Emerald Publishing Limited, 133-154
Podovac, M., Đorđević, N., Milićević, S. (2019) Rural tourism in the function of life quality improvement of rural population on Goč mountain. Ekonomika poljoprivrede, vol. 66, br. 1, str. 205-220
Radović, G., Košić, K., Demirović, D. (2018) Financing as a key factor of the strategy of sustainable rural tourism development in the Republic of Serbia. Ekonomika poljoprivrede, vol. 65, br. 1, str. 413-426
Radović, G., Petrović, M.D., Demirović-Bajrami, D., Radovanović, M., Vuković, N. (2020) Can Proper Funding Enhance Sustainable Tourism in Rural Settings: Evidence from a Developing Country. Sustainability, 12(18): 7797
Roman, M., Roman, M., Prus, P. (2020) Innovations in Agritourism: Evidence from a Region in Poland. Sustainability, 12(12): 4858
Tanasă, L. (2014) Benefits Of Short Food Supply Chains For The Development Of Rural Tourism In Romania As Emergent Country During Crisis. Agricultural Economics and Rural Development, 11(2): 181-193
Terzić, A., Drobnjaković, M., Petrevska, B. (2020) Traditional Serbian Countryside and Second-Home Tourism Perspectives. European Countryside, 12(3): 312-332
Weihrich, H. (1982) The TOWS matrix: A tool for situational analysis. Long Range Planning, 15(2): 54-66
Wookhyun, A., Alarcón, S. (2020) How can rural tourism be sustainable: A Systematic Review. Sustainability, 12: 7758
Yamagishi, K., Gantalao, C., Ocampo, L. (2021) The future of farm tourism in the Philippines: Challenges, strategies and insights. Journal of Tourism Futures, ahead-of-print(ahead-of-print)


article language: English
document type: Original Scientific Paper
DOI: 10.5937/ekoPolj2103701D
received: 07/05/2021
accepted: 01/08/2021
published in SCIndeks: 01/10/2021
peer review method: double-blind
Creative Commons License 4.0

Related records

No related records