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2019, vol. 65, iss. 4, pp. 1-9
Rural tourism marketing of the Danube region
University of Novi Sad, Faculty of Economy, Subotica, Serbia,,
Sustainable agriculture and rural development in the function of accomplishing strategic objectives of the Republic of Serbia in the Danube region (MESTD - 46006)

Within tourism, as one of the largest and fastest-growing world industries, a prominent place is taken up by separate, selective forms of tourism. Rural tourism enables consumers to return to the natural setting and relief from pressure and stress emerging in urban environments. As eco-friendly travel into relatively well-preserved areas, rural tourism features as a significant element of sustainable tourism, economic and social development of rural areas. In view of this, the entire management, realization and implementation of the marketing strategy of developing rural tourism should be based on a compromise of interests of different and numerous stakeholders. The subject of this paper is the Danube Region and rural tourism of this region, and the objective is to emphasise the significance of further development of this special, selective form of tourism by applying marketing concept. Secondary data and methods of induction, deduction, synthesis and analysis were used for the purpose of this writing this paper.
*** Saopštenje Komisije Evropskom parlamentu, Evropskom savetu, Evropskom socioekonomskom komitetu i Regionalnom komitetu. (20.11.2019.)
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article language: English
document type: Original Paper
DOI: 10.5937/ekonomika1904001G
published in SCIndeks: 27/01/2020
Creative Commons License 4.0

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