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2020, vol. 67, br. 2, str. 523-536
Satisfaction of visitors with food offer at gastronomic festivals in rural areas
(naslov ne postoji na srpskom)
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja
bAcademy of Applied Studies Belgrade, College of Hotel Management, Belgrade
cElectric power industry of Serbia, Belgrade
dUniverzitet odbrane, Vojna akademija, Beograd

e-adresadanijela.stojanovic@vhs.edu.rs, milena.vukic12@gmail.com, xenija26@gmail.com, velibordjovanoivc@gmail.com
Ključne reči: gastronomic festivals; local food; rural area; satisfaction; Serbia
Sažetak
(ne postoji na srpskom)
The purpose of this paper is to explore visitors experience, habits and attributes that have significant impact on their satisfaction with food offer at "Plum Fair" held in Osečina. Collected data were analyzed and interpreted using some basic descriptive statistics techniques as well as nonparametric test such as Spearman's Rho. The results of the study showed that the majority of visitors come from the surrounding municipalities, motivated by the preservation of traditions and countryside. Purchase of food products was motivated by novelty as well as supporting local producers. Visitors were most satisfied with the taste of food products and least satisfied with their price. It might be noted that the rural gastronomic festivals and products have a great promotional and entrepreneurial potential by offering these products in the local restaurants as well as retail chains, which would positively affect the revitalization of rural area of Western Serbia.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/ekoPolj2002523S
objavljen u SCIndeksu: 13.07.2020.
metod recenzije: dvostruko anoniman
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