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2020, vol. 47, br. 2, str. 149-158
Ponašanje potrošača u onlajn kupovini organske hrane tokom pandemije Kovid-19 u Srbiji
Univerzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK

e-adresamajaciric79@yahoo.com
Sažetak
Svrha ovog rada jeste da se identifikuje u kojoj meri je pandemija Kovid-19 uticala na promenu obima onlajn kupovine organske hrane u Srbiji i da li je dovela do promena u ponašanju potrošača organske hrane. Istraživanje je sprovedeno na teritoriji Srbiji korišćenjem upitnika razvijenog posebno za ovu namenu. Ukupan uzorak je iznosio 1022 ispitanika, a uzorak ispitanika koji je onlajn kupovao organsku hranu u toku pandemije Kovid-19 iznosio je 90 ispitanika. Deskriptivna statistika i Hi-kvadrat test korišćeni su za analizu podataka dobijenih istraživanjem. Dobijeni rezultati ukazuju da je pandemija Kovid-19 uticala na povećanje procenta potrošača koji kupuju organsku hranu putem interneta. Takođe, identifikovane su promene u vrsti i obimu potrošnje organske hrane. Te na posletku utvrđeno je da je potrošnja organske hrane varirala u zavisnosti od sociodemografskih karakteristika potrošača koji su kupovali putem interneta.
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O članku

jezik rada: engleski
vrsta rada: originalan članak
DOI: 10.5937/ffr47-28815
primljen: 11.10.2020.
revidiran: 30.11.2020.
prihvaćen: 02.12.2020.
objavljen onlajn: 15.12.2020.
objavljen u SCIndeksu: 19.01.2021.
metod recenzije: jednostruko anoniman
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