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2020, vol. 68, iss. 3-4, pp. 201-214
Creative industries in Serbia: Methodological approaches and economic contribution
aInstitute for Creative Entrepreneurship and Innovation, Paraćin
bUniversity of Belgrade, Faculty of Law, Department of Economics and Law
cBalkan Center for Regulatory Reform, Belgrade
The results presented in this paper are partly based on the World Bank's project of technical assistance to the Government of Serbia, focused on the introduction of the results-based policy decision-making.
Branko Radulović wishes to acknowledge the support of the Identity Transformation of Serbia for 2019 project carried out by the Faculty of Law, University of Belgrade.

This paper examines the relative importance of creative industries (CI) in Serbia and provides a critical review of the existing methodological approaches that may be used in order to determine the economic contribution of these industries. We also present the results for the period from 2014 to 2017. To show the relative contribution of creative industries, we used the narrow DCMS approach that focuses only on core creative industries. We also provide additional results for what we refer to as the "broad approach". In 2017, narrowly defined CIS contributed 3.9 percent to the total GVA and 3.7 percent to the total GDP, while the broadly defined CIS contributed 7.8 percent and 7.5 percent, respectively. Other indicators provide additional support regarding the importance of CIS in Serbia. The average annual growth rate of the number of narrowly defined CI entities amounts to 5.6 percent (8.4 percent for broadly defined CIS which is 6 percentage points higher than the average growth rate in the national economy - 2.01 percent). Employees engaged in narrowly defined CIS represent 3.3 percent of the total number of employees in Serbia (5.6 percent in the broadly defined CIs). IT, software and computer services subsector contributes the most of all CIS to the economy. In 2017, this subsector contributed more than 60 percent to the total narrowly defined CI GVA, (more than 55 percent to broadly defined CI GVA).
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article language: English
document type: Original Scientific Paper
DOI: 10.5937/EKOPRE2004201M
published in SCIndeks: 20/05/2020