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2016, vol. 63, br. 4, str. 1253-1263
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Uticaj faktora hrana na konkurentnost turizma Jablaničkog okruga u Srbiji
Food as a tourism competitiveness factor of Jablanica District in Serbia
Sažetak
Jablanički okrug predstavlja pretežno ruralni i ekonomski nerazvijeni deo Srbije. Međutim, okrug karakterišu, povoljan geografski položaj, bogatstvo u prirodnim i antropogenim resursima koji još uvek nisu na adekvatan način valorizovani i predstavljeni na turističkom tržištu. U ovom radu, se primenom analize važnosti i performansi obrađuju faktori konkurentnosti turističke destinacije, i ističe hrana kao faktor od primarnog značaja za unapređenje konkurentnosti turizma u Jablaničkom okrugu. Rezultati ovog istraživanja mogu biti od velike koristi turističkim menadžerima u destinaciji, kao i rukovodstvima jedinica lokalnih samouprava u okrugu, u cilju boljeg razumevanja značaja identifikovanih faktora konkurentnosti, čime bi im omogućili dobru polaznu osnovu za razvoj turizma.
Abstract
Jablanica district represents mainly rural and economically underdeveloped part of Serbia. However, it is characterized by a favorable geographical position, great natural and cultural resources, which are not yet adequately valorized and presented on the tourism market. This paper, with appropriate statistical procedures, processes both, importance and performance factors of tourist destination, and identifies food as a factor of primary importance for improvement of tourism competitiveness in the Jablanica district. The results of this study could be of great importance for tourism managers in the destination, as well as for local government authorities, to understand better the importance of the identified competitiveness factors, and provide them a good starting point for tourism development.
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