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2021, vol. 69, br. 6-7, str. 345-356
Menadžment kvaliteta i poslovne performanse preduzeća u Srbiji
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja
bUniverzitet u Kragujevcu, Ekonomski fakultet, Katedra za menadžment i poslovnu ekonomiju
cInstitut ekonomskih nauka, Beograd
Projekat:
This work was supported by the Ministry of Education, Science and Technological Development of the Republic of Serbia

Ključne reči: sistem menadžmenta kvaliteta; ISO 9001; menadžment ukupnog kvaliteta; poslovne performanse; strategijski menadžment
Sažetak
Uticaj programa upravljanja kvalitetom na poslovne performanse postao je predmet brojnih studija širom sveta. Međutim, s obzirom na složenost savremene paradigme upravljanja kvalitetom i njenu kontekstualnu zavisnost, teško je generalizovati taj uticaj. Ovaj rad analizira menadžment kvaliteta iz perspektive strategijskog menadžmenta putem sveobuhvatnog istraživanja efekata sertifikacije sistema upravljanja kvalitetom prema zahtevima standarda ISO 9001 u pogledu poboljšanih poslovnih performansi i dostignutog nivoa menadžmenta ukupnog kvaliteta u preduzećima u Republici Srbiji. Kontrolne varijable vrsta industrije i veličina preduzeca korišćene su u cilju sagledavanja njihovog moguc ' EG ' uticaja na motive i efekte sertifikacije. Rezultati sprovedenog istraživanja pokazuju da sertifikacija sistema menadžmenta kvaliteta prema zahtevima standarda ISO 9001 pozitivno utiče na operativne i tržišne performanse preduzeća u Republici Srbiji, pri čemu intenzitet tog uticaja zavisi od veličine preduzeca i vrste industrije. Uticaj sertifikacije na finansijske ' performanse je ispitan, ali nije potvrđen. U poređenju sa preduzećima koja su prvenstveno motivisana marketinškim interesima i pritiskom tržišta, preduzeća motivisana poboljšanjem kvaliteta poslovanja pokazuju viši nivo implementacije menadžmenta ukupnog kvaliteta i ostvaruju vece ' koristi od sertifikacije sistema menadžmenta kvaliteta prema zahtevima standarda ISO 9001.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/EKOPRE2106345M
primljen: 16.05.2021.
objavljen u SCIndeksu: 26.11.2021.