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Trendovi u poslovanju
2022, vol. 10, br. 2, str. 6-20
Zapošljavanje u modernoj eri kroz razumevanje poslovnih društvenih mreža
Knežević Snežanaa, Vukolić Draganb ORCID, Gajić Tamarac ORCID, Zrnić Milošd ORCID
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja, Srbija
bUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja, Srbija + Univerzitet za poslovne studiјe, Fakultet za turizam i hoteliјerstvo, Banja Luka, Republika Srpska, BiH
cSrpska akademija nauke i umetnosti (SANU), Geografski institut 'Jovan Cvijić', Beograd, Srbija + Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja, Srbija
dAcademy of Applied Studies, The College of Hotel Management, Belgrade

e-adresa: vukolicd@yahoo.com
Sažetak
Značaj istraživanja uticaja društvenih mreža na zapošljavanje sve je aktuelnija tema istraživanja na globalnom nivou. LinkedIn je sve prisutniji među kompanijama i preduzećima koja nude posao, kao i ljudima koji traže poslovnu priliku. Cilj istraživanja bio je da se utvrdi u kojoj meri LinkedIn mreža utiče na zapošljavanje u Republici Srbiji i da se ispitaju stavovi korisnika ove mreže. Istraživanje je sprovedeno od januara do marta 2022. godine na uzorku od 244 ispitanika, korisnika LinkedIn mreže. Korišćen je SPSS softver, 26.00, a dobijeni podaci su analizirani deskriptivnom statistikom. Za utvrđivanje strukture upitnika i procenta varijanse urađena je eksplorativna faktorska analiza zajedno sa faktorskom analizom višeg reda, kako bi se dobio željeni broj faktora. Autori su koristili analizu višestruke regresije da bi potvrdili značaj prediktora. Rezultati ukazuju da je najveći značaj u predviđanju upotrebe linkedin mreže pri zapošljavanju radnika i njihovih osećanja pri korišćenju ove mreže. Značaj rada ogleda se u prepoznavanju značaja društvene mreže LinkedIn u zapošljavanju radnika u cilju što kvalitetnijeg zapošljavanja stručnjaka.
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O članku

jezik rada: engleski
vrsta rada: neklasifikovan
DOI: 10.5937/trendpos2202006K
primljen: 14.10.2022.
prihvaćen: 15.11.2022.
objavljen u SCIndeksu: 13.01.2023.
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