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2017, vol. 14, br. 1, str. 283-304
Primena kombinovane swot ahp metode u planiranju strategije razvoja turizma na primeru Timočkog regiona
Džon Nezbit Univerzitet, Fakultet za menadžment, Zaječar

e-adresasljiva@gmail.com
Sažetak
Opštine Timočkog regiona donose strategije razvoja kojim pokušavaju da povećaju prihode, pri čemu žele da povećaju i ukupno učešće turizma. Kao dominantna metoda u izradi strategija javlja se SWOT analiza. Polazeći od kritika SWOT analize u cilju poboljšanja i kvantifikovanja rezultata, SWOT analizi pridružen je AHP. U prvom koraku kombinovane SWOT AHP metode, urađena je SWOT analiza, a potom u drugom i trećem koraku određeni su težinski koeficijenti pojedinih elemenata unutar SWOT grupe, a potom i težine grupa. U poslednjem, formulisane su različite strategije, određena je njihova efikasnosti i izvršeno rangiranje strategija.
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O članku

jezik rada: srpski
vrsta rada: stručni članak
DOI: 10.5937/MegRev1701283S
objavljen u SCIndeksu: 21.05.2017.
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