Media, housed in a frame of reference of the concept of public relations, although in its comprehensiveness beyond the frame, viewed from the aspect of their contribution to improving the quality of operations of domestic companies. In this survey was created to whose interpretation of the results of research, analysis and drawing conclusions, thereby combining several methods, able to answer the question, place and role of media in local companies from the perspective of themselves zapolenika. From these responses is concluded that a high percentage of employees informed through the media and to recognize the need to improve communication with target publics for the sake of improving the existing business. However, do not recognize the role of media in this process because the media, taught by experience, seen as a means of promotion and management of paid advertising ads. On the other hand the concept of public relations is not recognized as a business but as a media activity, while ignoring all other features of this management concept. Summary of trial results can be concluded that there is enormous scope for the use of media in improving the quality of operations of domestic companies but also great social importance and the need for initiating and elaborating the business concepts that have already been confirmed in practice the developed economies of the world.