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2021, vol. 57, br. 45, str. 41-50
Istraživanje zadovoljstva turista gastro ponudom Novog Sada
aUniverzitet 'Union - Nikola Tesla', Poslovni i pravni fakultet, Beograd
bUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja

e-adresazivana.krejic@fpsp.edu.rs, snezana.milicevic@kg.ac.rs
Ključne reči: gastro ponuda; zadovoljstvo; turisti; Novi Sad; Vojvodina
Sažetak
Vojvodina je od davnina poznata kao područje kvalitetne i raznovrsne hrane. S tim u vezi, gastro turizam u njenom glavnom gradu predstavlja jedan od atraktivnijih turističkih proizvoda. To je razlog zbog čega je u Novom Sadu sprovedeno istraživanje koje je imalo cilj da ispita zadovoljstvo domaćih i stranih turista gastro ponudom ovog grada. Rezultati istraživanja pokazuju da je gastro ponuda Novog Sada važan motiv u privlačenju i domaćih i stranih turista, ali da su njome ipak zadovoljniji strani turisti. Takođe, postoje razlike u stavovima između muškaraca i žena, jer muškarci iskazuju viši stepen zadovoljstva gastro ponudom u odnosu na žene, dok ostale sociodemografske karakteristike (obrazovanje i godine starosti) nisu povezane sa stepenom njihovog zadovoljstva. Rezultati istraživanja mogu biti od koristi pri izradi budućih strategija razvoja turizma Novog Sada i Vojvodine. Takođe, mogu poslužiti i kao model za analizu zadovoljstva turista drugim oblicima turističke ponude.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/AnEkSub2145041K
primljen: 05.01.2021.
prihvaćen: 04.02.2021.
objavljen u SCIndeksu: 30.07.2021.
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