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2010, vol. 5, br. 2, str. 227-241
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Strategije kulturalnog preduzetništva u Iranu
Cultural entrepreneurship strategies in Iran
Science and Research Branch of Islamic Azad University, Tehran, Iran
Sažetak
Ovaj rad se u suštini bavi konceptom preduzetništva, kulturalnog poreduzetništva i njegovog značaja na polju kulture. Potom, identifikacijom faktora značajnih za strategiju kulturalnog preduzetništva, nudi određene modele za postavljanje strategija kulturalnog preduzetništva, zasnovane na benčmarking procesu. Potom, izvršen je pokušaj reformisanja i standardizacije predstavljenog modela putem ispitivanja stručnjaka i elite razmatrane profesije. Zaključeno je da postoji značajna razlika među prosečnim rangovima primene faktora preduzetničke strategije, što je detaljno opisano u radu.
Abstract
This article initially deals with the concepts of entrepreneurship, cultural entrepreneurship and its importance in the field of culture. Then, identifying the factors of cultural entrepreneurship strategies, it offers some models for assessing cultural entrepreneurship strategies and benchmarking it. Afterwards, it tries to reform and standardize the presented model through questioning experts and elite of the profession. It is concluded that there is a significant difference between the mean ranks of the implementation factors of the entrepreneurship strategy which is detailed through the work.
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