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2020, vol. 15, br. 2, str. 263-275
Dinamička procena lokalnog poslovnog okruženja kao podrška investicionim odlukama vrhovnih menadžera
aUniversity of Shumen, Shumen, Bulgaria
bUniversity of Ruse, Ruse, Bulgaria

e-adresadanapzk@gmail.com
Sažetak
Svaki menadžer ima određene investicione ideje za razvoj poslovanja. Neke od investicija odnose se na izgradnju proizvodnih pogona na novim lokacijama, a investitori se suočavaju sa raznim rizicima, koji bi čak mogli zaustaviti početne razvojne planove. Mnogi od ovih rizika nastaju usled nedostatka pouzdanih podataka o poslovnom okruženju u novim oblastima. Neuspeh u pripremi doneo bi velike finansijske gubitke. Ovde dolazi nauka koja će ih osnažiti odgovarajućim ekonomskim modelima. Cilj ovog članka je da predstavi kako se ekonomski model za procenu lokalnog poslovnog okruženja može primeniti na neke bugarske gradove na osnovu opštinskog poreskog sistema i lokalne investicione politike. Tako bi preduzetnici mogli da uporede poslovno okruženje u različitim opštinama, kao i da identifikuju moguću dinamiku njihovih trendova.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/sjm15-18782
primljen: 05.09.2018.
prihvaćen: 01.04.2020.
objavljen u SCIndeksu: 13.11.2020.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0