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2021, vol. 7, br. 1, str. 101-130
Istraživanje zadovoljstva lokalne zajednice manifestacijom Međunarodni Vrnjački karneval
Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja

e-adresanatasa.djordjevic@kg.ac.rs, milena.podovac@kg.ac.rs, snezana.milicevic@kg.ac.rs
Projekat:
Održiva poljoprivreda i ruralni razvoj u funkciji ostvarivanja strateških ciljeva Republike Srbije u okviru dunavskog regiona (MPNTR - 46006)

Ključne reči: Međunarodni Vrnjački karneval; manifestacija; zadovoljstvo; lokalno stanovništvo; Vrnjačka Banja
Sažetak
Međunarodni Vrnjački karneval je manifestacija koja se već 15 godina organizuje u Vrnjačkoj Banji. Kao manifestacija koja okuplja veliki broj turista i posetilaca, pored pozitivnih uticaja koji nastaju usled njenog održavanja, treba obratiti pažnju i na stepen zadovoljstva lokalnog stanovništva Vrnjačke Banje zbog njenog održavanja, što je i cilj ovog rada. Pored toga, u radu je ispitano postojanje statistički značajne razlike u stepenu zadovoljstva lokalnog stanovništva zbog održavanja ove manifestacije u zavisnosti od različitih socio-demografskih karakteristika. Primenjen je metod ispitivanja na uzorku od 300 ispitanika. Za obradu prikupljenih odgovora ispitanika, korišćene su deskriptivna statitička analiza, t-test nezavisnih uzoraka i jednofaktorska analiza varijanse (ANOVA). Rezultati istraživanja pokazali su da postoji statistički značajna razlika u stepenu zadovoljstva zbog održavanja manifestacije Vrnjački Karneval između ispitanika različitog pola kao i da na stepen zadovoljstva ispitanika utiče profesionalni status, dužina stanovanja u Vrnjačkoj Banji i povezanost posla ispitanika sa turizmom.
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O članku

jezik rada: srpski, engleski
vrsta rada: pregledni članak
DOI: 10.5937/Oditor2101101D
primljen: 28.11.2020.
prihvaćen: 13.01.2021.
objavljen u SCIndeksu: 29.04.2021.
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