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2021, vol. 69, br. 7-8, str. 438-449
Uticaj ekološke odgovornosti na poslovnu uspešnost planinskih hotela
Univerzitet Singidunum, Fakultet za turistički i hotelijerski menadžment, Beograd
Sažetak
Cilj održivog upravljanja poslovanjem kompanija je da se, uzimajući u obzir sve ciljeve održivog razvoja, prate i analiziraju poslovne performanse kako bi se spremno reagovalo u trenutku kritičnom za finansijsku poziciju kompanije. Upravljanje rizikom u održivom poslovanju podrazumeva primenu ekoloških, društvenih i ekonomskih faktora u poslovnim procesima u kompaniji. Fokus analize su hoteli iz planinskih centara Srbije, Bosne i Hercegovine i Crne Gore. U ovom radu istraživanje će se sprovoditi sa dva aspekta: prvo ćemo ispitati, a zatim i oceniti ekološki odgovorno poslovanje hotela, a potom ćemo izračunati i analizirati njihovu poslovnu uspešnost na osnovu podataka iz zvaničnih finansijskih izveštaja primenom BEX modela. Cilj ovog rada je da se uoče i sagledaju dosadašnji rezultati poslovanja analiziranih hotela i daju preporuke za unapređenje upravljanja poslovanjem i bolje pozicioniranje na regionalnom turističkom tržištu.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/EKOPRE2108438R
primljen: 21.08.2020.
objavljen u SCIndeksu: 25.02.2022.

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