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2018, vol. 13, br. 44, str. 5-34
Upotreba digitalnih platformi za potrebe političke propagande - slučaj lažne Fejsbuk stranice protesta Protiv diktature
Univerzitet u Beogradu, Saobraćajni fakultet

e-adresad.petrovic@sf.bg.ac.rs
Sažetak
Sve intenzivnija kriza poverenja u tradicionalne medije dovela je do toga da se ključna borba za kontrolu javne sfere danas odvija u sajberprostorima interneta. Ovi trendovi su posebno izraženi u takozvanim umreženim autokratijama, režimima koji su uspostavili čvrstu kontrolu nad mejnstrim medijima, ali koji su isto tako razvili delotvorne strategije i tehnike za borbu sa političkim oponentima na digitalnim platformama. U umreženim autokratijama na delu je poseban vid političke propagande koja se može okarakterisati kao kompjuterizovana propaganda koja se odvija uz pomoć digitalnih platformi, političkih botova i Interneta stvari. Osnovna uloga kompjuterizovane propagande nije, toliko, prenošenje pozitivne slike onoga u čije ime se ona sprovodi već, pre svega, zagađivanje i polarizacija javnih prostora interneta sa ciljem odvraćanja što većeg broja ljudi od društveno-političkog onlajn aktivizma. Srbija je jedna od zemalja koja ima veoma razvijenu kompjuterizovanu propagandu, bilo da govorimo o broju ljudi koji u ime vladajućih struktura i za njihov račun propagandno deluje na internetu bilo da govorimo o obimu njihovih akcija. Jedan od primera njihovog dejstva činilo je pokretanje lažne Fejsbuk stranice protesta Protiv diktature, sa ciljem izazivanja konfuzije kod pristalica ovog protesta. Naša empirijska studija pokazuje da su pokretači ove stranice bili vrlo uspešni u sprovođenju svoje kampanje, doprinoseći tome da jedan od najvećih antivladinih protesta u postmiloševićevskoj eri relativno brzo i, po vlast, bezbolno bude okončan.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/comman13-20613
objavljen u SCIndeksu: 08.06.2019.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0