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2021, vol. 16, br. 49, str. 3-26
Kada skandinavska krivica (scanguilt) sretne rijaliti - humanitarno-zabavni programski sadržaji i medijska reprodukcija kolonijalne imaginacije "Juga"
Univerzitet u Beogradu, Fakultet političkih nauka

e-adresajelenavicentic@live.com
Ključne reči: humanitarni rijaliti; strateški komunikacijski režim; Globalni jug; drugost; kolonijalnost; Norveška
Sažetak
Rad razmatra žanr humanitarnog rijalitija kao sve popularnijeg zabavnog, informativnog i obrazovnog formata u Norveškoj. Norveški humanitarno-zabavni sadržaji izdvojeni su kao reprezentativni za dati kulturno-istorijski kontekst, posebno usled njihove raširenosti, popularnosti i specifičnog društvenog statusa. Osim pregleda i razmatranja osnovnih tema i elemenata žanra, pojašnjeni su koncepti 'skandinavske krivice' i 'režima dobrote', relevantni za tumačenje pomenutih programskih sadržaja. Pojašnjene su i razlike između humanitarno-zabavnih programskih sadržaja i nefiktivnog romantizovanog novinarskog diskursa. Sa uporištem u Tvetovoj tezi o strateškom komunikacijskom režimu, metode, akteri i efekti upotrebe novog rijaliti formata kao zabavnog, informativnog i obrazovnog medijskog sadržaja, sagledani su u širem spektru, ne ograničavajući se na društveno-političke ishode u norveškom kontekstu. Ova perspektiva omogućava uvid u dejstvo medijske reprodukcije kolonijalnosti, uporedo sa sagledavanjem uticaja na izgradnju nacionalnog identiteta i norveško društvo uopšte.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/cm16-33372
primljen: 31.07.2021.
prihvaćen: 26.10.2021.
objavljen u SCIndeksu: 18.06.2022.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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