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Risk management as protection of potential company crisis
Keywords: risk management; crisis management; potential crisis
Abstract
Risk management and managing crisis of a company contains a high level of ambivalence since in the case of early reaction a crisis can be successfully surpassed or prevented, even more so, used as the opportunity, while on the other hand if the action does not take place and/or if such action is late, a company can easily go out of business. Risk management should be embraced as a priority in companies, considering that we live in a century of numerous turbulences that will be even more frequent in the future, therefore increasing the chance of a crisis occurrence.
References
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article language: Serbian
document type: Professional Paper
published in SCIndeks: 08/04/2011

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