2012, vol. 17, iss. 4, pp. 617-630
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Higher education in the field of management and the needs of an economy
Visokoškolsko obrazovanje u oblasti menadžmenta i potrebe privrede
European University, Faculty of Small and Medium Business Enterprise, Belgrade
Abstract
While the present day is marked by various phenomena like the digital economy, globalization, e-commerce and the like, there is a general consent that knowledge has become the most important resource, so that it is now viewed as intellectual capital. The institutions of higher education in the area of management should create and develop the type of knowledge which aims to improve business enterprises, its organization, performance, and development. Local private universities teaching management are experiencing very high growth rates. It is generally assumed that these universities and programs take into account the needs of the economy and underlying companies, so as to tailor its products (knowledge management) and prepare its students to effectively start their careers at companies. However, in reality there is no solid correlation or any meaningful connection between the university management programs and the real economy. A lack of demonstrated responsibility of all interested parties in this process (universities, economy and companies, students, even the government) will have significant consequences. Perhaps the most obvious one is a very difficult transition period between studies and the development of a professional career among students. Universities lack practical, real-life studies, and students learn about companies in an indirect and impractical way, while the government also does not show adequate interest. At US and European universities, the practice of management is in focus, as is a detailed analysis of case studies, and a general problem-solving aspect during the courses.
Sažetak
Savremeno doba obeležavaju različite pojave kao što su digitalna ekonomija, globalizacija, elektronsko poslovanje i sl., ali se svi slažu u konstataciji da je znanje postalo gotovo najznačajniji resursi, da je znanje dobilo svojstvo intelektualnog kapitala. Institucija visokoškolskog obrazovanja, u oblasti menadžmenta proizvodi i razvija onu vrstu znanja čiji je cilj unapređenje organizacije, njenog poslovanja i razvoja. Fakulteti u oblasti menadžmenta doživljavaju pravu eksploziju na našim prostorima posebno inicirani i razvijani od strane privatnog kapitala. Predpostavlja se, da fakulteti za menadžment u svojoj razvojnoj politici uzimaju u obzir potrebe privrede i privrednih subjekata kako bi svoje proizvode (znanje iz oblasti menadžmenta) i svoje studente na kraju studija pripremili za početak rada na radnom mestu u preduzeću. U praksi se pokazuje da na relaciji fakulteti za menadžment - privreda ne postoji prirodna veza, i intenzivna povezanost i saradnja. Nedostatak odgovornosti svih zainteresovanih strana u ovom procesu (fakulteti, privreda i preduzeća, studenti i roditelji, pa čak i država) proizvešće značajne posledice. Među najznačajnijom je da će proces tranzicije studenata iz faze studiranja i završetka studija u fazu rada i razvoja profesionalne karijere biti dosta složen i otežan. Na fakultetima nedostaje praktična nastava, studenti se o problemima menadžmenta u preduzećima upoznaju na indirektan i nedovoljno celishodan način, preduzeća ne izražavaju svoje zahteve prema fakultetima, a i država ne pokazuje dovoljnu zainteresovanost. Na fakultetima za menadžment u Evropi a posebno u Americi insistira se na praksi menadžmenta, praktičnoj nastavi, detaljnoj analizi različitih studija slučajeva i problemskom pristupu u procesu studiranja.
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