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2019, vol. 66, iss. 4, pp. 1157-1171
Accessible tourism as the factor in creating the image of Serbian wineries as a segment of agritourism supply
aCollege of Tourism, Belgrade
bUniversity Singidunum, Belgrade
cUniversity of Business Academy in Novi Sad, Faculty of economics and engineering management,,
Keywords: Accessible tourism; Wine tourism; Rural tourism; Agritourism; Accessibility of wineries to accessible tourism consumers
Accessible tourism denotes tourism offering equity and full participation to all categories of customers in tourism. The aim of the paper is to examine the attitudes of owners and managers of wineries in order to determine the influence of dependable variable related to "attitude to special needs citizens" on image and reputation of wineries which is measured through the following independent variables: district where a winery is located, the size of a winery and membership in a cluster. With this aim in mind in 2017 a survey was conducted on a sample of 81 wineries. One of the conclusions of the analysis shows the influence of a membership in a cluster or association on the attitude of wineriesòwners and managers towards the importance of accessibility of wineries to accessible tourism consumers as an elements of the supply that is relevant for the image and reputation of a winery.
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article language: English
document type: Review Paper
DOI: 10.5937/ekoPolj1904157J
published in SCIndeks: 28/01/2020
peer review method: double-blind
Creative Commons License 4.0