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2018, vol. 7, iss. 14, pp. 90-98
Mix development strategy: Concepts and opportunities
aInternational University of Novi Pazar, Department of Economic Studies
bGradiška, BiH,,
In the theory of project management and marketing management, often, as a superb knowledge and skill in market operations, the concept of marketing mix is emphasized. It is about the concept of a skillful combination of basic marketing instruments - products, prices, promotion and distribution (marketing) of market products. And a superficial analysis of the methods and content of the business of top entrepreneurs and top managers points to the factual situation in which the mentioned entrepreneurs and top managers, who are used in the marketing of instruments, use some other less important content and methods of mixing. It is about the mixing of different business strategies that we, from some of the practically applied, are exposed in this scientific annex.
Kotler, P., de Trias, B.F. (2012) Lateral marketing: A new approach to finding breakthrough ideas. Hoboken, NJ: John Wiley and Sons
Mejo, E.J., Noria, N. (2006) Njihovo vreme. Novi Sad: Adižes, Antonić
Porter, M.E. (1985) Competitive strategy: Techniques for analyzing industries and competitors. New York, itd: Free Press


article language: Serbian
document type: Review Paper
DOI: 10.5937/ekoizazov1814090K
published in SCIndeks: 24/01/2019

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