- citati u SCIndeksu: [1]
- citati u CrossRef-u:0
- citati u Google Scholaru:[
 ]
- posete u poslednjih 30 dana:10
- preuzimanja u poslednjih 30 dana:5
|
|
|
2019, vol. 50, br. 2, str. 135-142
|
|
Analiza kvaliteta događaja "Veseli spust" iz perspektive posetilaca
Quality analysis of event "Veseli spust": A consumer perspective
Sažetak
Svrha ovog istraživanja je analiza organizacije jednog tradicionalnog događaja. Cilj je da se utvrdi kako posetioci ocenjuju kvalitet događaja i u kojoj meri smatraju da je događaj uspešno organizovan, kao i promovisan. Putem google upitnika plasiranog putem društvene mreže Facebook prikupljeni su odgovori 188 ispitanika. Na osnovu odgovora dolazi se do zaključka u kojoj meri je događaj uspešno organizovan. Kroz anketu se takođe može zaključiti kakva je promocija putem interneta, pre svega na društvenim mrežama. Ovi zaključci mogu biti od velike pomoći organizatorima događaja kako bistvorili jedan konkurentan turistički proizvod koji vremenom može postati hallmark destinacije. Kroz organizaciju jednog događaja mogli bise valorizovati i drugi resursi u destinaciji i na taj način razviti još neki selektivni oblici turizma, ne samo manifestacioni. Jedno od ograničenja rada se ogleda u tome što je analiziran samo jedan događaj, "Veseli spust", manifestacija koja se tradicionalno održava u gradu Kraljevu, a ne više događaja tog tipa.
Abstract
The purpose of this research is to analyze the organization of a traditional event. The goal is to determine how visitors evaluate the quality of the event and to what extent they believe that the event is successfully organized and promoted. Through the Google questionnaire posted via Facebook, 188 responses were collected. Based on the answers, it comes to the conclusion on the extent to which the event was successfully organized. Through the survey, it can also be concluded what kind of promotion is via the Internet, primarily on social networks. These conclusions can be of great help to event organizers in order to create a competitive tourism product that can eventually become a hallmark destination. Through the organization of one event, other resources in the destination could also be valorized, and thus develop some more selective forms of tourism, not only manifestations. One of the limitations of work is that only one event "Veseli spust", a manifestation traditionally held in the city of Kraljevo, was analyzed, and not more events of that type.
|
|
|
|
Reference
|
|
|
*** (2018) Grad Kraljevo. http://www.kraljevo.com/veselispust, pristupljeno: 04.09
|
|
|
Alen, J., o'Toole W., Harris, R., McDonnell, I. (2005) Festival and special event management. Australia: John Wiley & Sons
|
|
|
Ferrucci, L., Sarti, S., Splendiani, S., Rodríguez, M.C. (2017) Enhancing the tourism image of Italian regions through urban events: The case of Steve Mccurry's sensational Umbria exhibition. u: Bellini N, Pasquinelli C. [ur.] Tourism in the city, Cham: Springer International Publishing, str. 235-245
|
|
|
Fetters, M.D. (2018) Six equations to help conceptualize the field of mixed methods. Journal of Mixed Methods Research, 12(3): 262-267
|
|
|
Getz, D., Page, S. (2016) Event studies: Theory, research and policy for planned events. Taylor & Fransis, Routledge
|
|
6
|
Getz, D. (2008) Event tourism: Definition, evolution, and research. Tourism Management, 29(3): 403-428
|
|
|
Hall, C.M. (2012) Sustainable mega-events: Beyond the myth of balanced approaches to mega-event sustainability. Event Management, 16(2): 119-131
|
|
|
Jovanović, V., Delić, U. (2010) Karakteristke manifestacija i njihov uticaj na razvoj turizma u Srbiji. u: SinteZa - Univerzitet Singidunum, p. 204-220
|
|
|
Jovanović, V., Jovanović, T.M. (2015) Digitalizacija promocije banja Srbije - na primerima Vrnjačke Banje i Sokobanje. u: Proceedings of the Singidunum International Tourism Conference: Sitcon 2015, Belgrade, Serbia: Singidunum University, str. 65-70
|
|
2
|
Kotler, F., Bowen, J., Makens, J. (2010) Marketing u ugostiteljstvu, hotelijerstvu i turizmu. Zagreb: Mate
|
|
|
Kuintela, A.J., Korreia, A.G., Antunes, J.G. (2011) Service quality in health and wellness tourism: Trends in Portugal. International Journal of Business, Management and Social Sciences, 2(3): 1-8
|
|
1
|
Lazić, J., Cvijanović, J., Ljumović, I. (2013) Međunarodni standardi upravljanja kvalitetom u turizmu / International standards for quality management in tourism. Menadžment u hotelijerstvu i turizmu, 1(2), 36-46, HiT Menadžment
|
|
|
Liu, J., Kil, Y., Spears, D. (2005) A repeat purchase intention model based on an empirical study of Hawai'i hotels. u: Occasional Paper, University of Hawai'i, School of Travel Industry Management
|
|
1
|
López, M., Sicilia, M. (2014) Determinants of E-WOM influence: The role of consumers' Internet experience. Journal of theoretical and applied electronic commerce research, 9(1): 7-8
|
|
|
McKercher, B. (2016) Do attractions attract tourists?: A framework to assess the importance of attractions in driving demand. International Journal of Tourism Research, 19(1): 120-125
|
|
|
Paris, C.M., Lee, W., Seery, P. (2010) The role of social media in promoting special events: Acceptance of Facebook 'events'. u: Gretzel U, Law R, Fuchs M. [ur.] Information and communication technologies in tourism 2010, Vienna: Springer Science and Business Media LLC, str. 531-541
|
|
|
Popesku, J., Oklobdžija, S. (2017) Korišćenje društvenih medija kao oblik digitalnih marketing aktivnosti nacionalnih turističkih organizacija. u: Izazovi I problemi savremenog marketinga, Zbornik radova koonferencije srpskog udruženja za marketing SeMA, Zlatibor, p. 231-240
|
|
22
|
Popesku, J. (2011) Menadžment turističke destinacije. Univerzitet Singidunum
|
|
|
Richards, G., Palmer, R. (2013) Uzbudljivi gradovi. Beograd: Clio
|
|
|
Sekol, I., Maurović, I. (2017) Miješanje kvantitativnog i kvalitativnog istraživačkog pristupa u društvenim znanostima - miješanje metoda ili metodologija?. Annual of Social Work, 24(1): 7-32
|
|
3
|
Senić, R., Senić, V. (2008) Menadžment i marketing usluga. Kragujevac: Prizma
|
|
2
|
Senić, V., Manojlović, N. (2017) Savremene tendencije u turizmu. HiT menadžment - manadžment u hotelijerstvu i turizmu, 5(1); 18-27
|
|
|
Setiawan, P.Y., Troena, E.A., Armanu, N. (2014) The effect of e-WOM on destination image, satisfaction and loyalty. International Journal of Business and Management Invention, 3(1): 22-29
|
|
|
Skalova, E., Peruthova, A. (2016) Quality in rural tourism services. u: International scientific days at Nitra
|
|
|
Tichaawa, T., Mhlanga, O. (2015) Guest experiences of service quality in bed and breakfast establishments in East London, South Africa. Journal of Human Ecology, 50(2): 93-101
|
|
2
|
Vojnović, B. (2008) Upravljanje kvalitetom usluga. Ekonomske teme, vol. 46, br. 3, str. 181-194
|
|
|
Young, K., Mincheol, K., Goh, B., Antun, J. (2009) A comparison between first-timers and repeaters at a food event. Journal of Culinary Science & Technology, 7(4): 239-249
|
|
|
Zečević, B., Đorđević, A., Nikolić, J. (2016) Satisfakcija posetilaca međunarodnih kulturnih događaja u Beogradu. Marketing, vol. 47, br. 2, str. 104-110
|
|
1
|
Živković, R. (2009) Ponašanje i zaštita potrošača u turizmu. Beograd: Univerzitet Singidunum
|
|
|
|
|