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2020, vol. 17, br. 2, str. 19-33
Zadovoljstvo turista kvalitetom usluge, hranom, atmosferom i odnosom cena-kvalitet u restoranima velikih gradova na Zapadnom Balkanu
Univerzitet Singidunum, Beograd

e-adresarestoranizvor.zivadinovic2@gmail.com
Ključne reči: restorani; strani turisti; lokalni posetioci; Trip Advisor; zadovoljstvo turista
Sažetak
Važan faktor u modernom turizmu je osećaj zadovoljstva gostiju restorana. Motivisan željom da se taj osećaj kvantifikuje i učini operativnim elementom preporuka za dalji razvoj jednog segmenta restoranskog turizma, ovaj rad proučava izraženo zadovoljstvo stranih turista u restoranima odabranih gradova na Zapadnom Balkanu. Drugi cilj je da se pokaže do koje mere su lokalni posetioci i domaći turisti zadovoljni uslugom koja se pruža u analiziranim ugostiteljskim objektima. Komentari koji su sastavni deo istraživačkog dela analize ovog rada prikupljeni su sa jednog od najpopularnijih sajtova iz oblasti restoranske industrije - Trip Advisor.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/EJAE17-27360
primljen: 03.07.2020.
revidiran: 28.07.2020.
prihvaćen: 08.09.2020.
objavljen u SCIndeksu: 23.10.2020.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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