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2016, vol. 13, br. 3, str. 203-226
Otvorene inovacije, inovacione zajednice i inovacione aktivnosti organizacija
aDžon Nezbit Univerzitet, Fakultet za poslovne studije, Beograd
bDžon Nezbit Univerzitet, Geoekonomski fakultet, Beograd

e-adresavgetejanc@sbb.rs, ljstanojevic@naisbitt.edu.rs
Ključne reči: otvorene inovacije; softver otvorenog koda; inovacione zajednice; crowdsourcing; motivacija
Sažetak
Otvorene inovacije predstavljaju paradigmu koja naglašava da firme mogu unaprediti performanse otvaranjem svojih poslovnih modela i smanjiti troškove istraživanja i razvoja, efektivnim inkorporiranjem eksternog znanja. Drugim rečima, firme mogu dodati vrednost svojim poslovnim modelima kroz znanje koje postoji van granica njihove organizacije. Promene u smislu zaokreta od otvorenog do zatvorenog modela nameću potrebu redefinisanja tradicionalnog koncepta strategije, zbog potrebe jačeg povezivanja i saradnje između učesnika inovacionog procesa. Dobrovoljnost i saradnja su osnovne karakteristike softvera otvorenog koda, koji je u literaturi prepoznat kao najvažniji primer otvorenih inovacija i predstavlja glavni metod tehnološkog razvoja. Velikom šansom za unapređenje inovacionih aktivnosti firmi smatraju se i inovacione zajednice, čiji je razvoj bio podržan informacionim tehnologijama, kao i savremenim sociološkim promenama u ponašanju korisnika. Poznavanje i razumevanje motivacionih faktora, koji utiču na pojedince da učestvuju i doprinose uspehu inovacionih zajednica, može imati značajan uticaj na njihovo inkorporiranje u proces inovacija u firmama, kao i na definisanje specifičnih podsticaja koji stimulišu inovativne aktivnosti korisnika. Uzimajući u obzir izloženu temu, ovaj rad ima za cilj da odgovori na sledeća pitanja: Na koji način saradnja na projektima softvera otvorenog koda ima pozitivan efekat na inovacione performanse firme? Šta su inovacione zajednice i kako firme mogu da uspostave uspešnu interakciju sa njima? Zašto interakcija sa inovacionim zajednicama vodi ka unapređenju inovacionog procesa? Koji su motivi članova inovacionih zajednica da učestvuju u kreiranju inovacija? Koji podsticaji su odgovarajući za stimulisanje i unapređenje inovativnih aktivnosti korisnika u inovacionim zajednicama.
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O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/MegRev1603203G
objavljen u SCIndeksu: 21.01.2017.
Creative Commons License 4.0