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2016, vol. 13, iss. 3, pp. 203-226
Open innovations, innovation communities and firm's innovative activities
aJohn Naisbitt University, Faculty of Business Studies, Belgrade
bJohn Naisbitt University, Faculty of Geoeconomics, Belgrade

emailvgetejanc@sbb.rs, ljstanojevic@naisbitt.edu.rs
Keywords: open innovation; open source software; innovation communities; crowdsourcing; motivation
Abstract
The open innovation paradigm emphasizes the fact that firms can improve their performance by opening their business models and reduce their R&D costs by effective incorporation of external knowledge. In other words, companies are able to capture value through knowledge that exists outside the boundaries of their organization. The shift from closed to open model of innovation has imposed the necessity to adopt more open approach to innovation within traditional academic view of business strategy. The adoption of this innovative approach is emphasized even more, by the necessity for stronger connection and cooperation among the participants of the innovation process. Free will and collaboration are the main characteristics of open source software, which is recognized in literature as the role model of open innovation and is a rapidly growing method of technology development. Furthermore, innovative communities represent a great opportunity for improvement of the companies' innovation activities, since they have become an important source for identifying the needs and problems of the users. Their development has been fostered by information technologies and recent social changes in user behavior. Recognizing and better understanding the motivation of the members of the innovation communities that guide them to participate in the process of idea generation, can have significant influence on their incorporation within the innovation process. Equally important is to define the incentives that are suited for stimulating and fostering innovative user activities. Taking this topic in consideration, the purpose of this article is to address the following questions: In what way does the collaboration in open source software projects have positive effect on companies' innovation performance? What are the innovation communities and how can companies establish successful interaction with them? Why does the interaction with innovation communities lead to improvements of innovation process? What motivates the members of innovation communities to participate in creating the innovation? What are adequate incentives for stimulating user innovation activities.
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article language: Serbian
document type: Review Paper
DOI: 10.5937/MegRev1603203G
published in SCIndeks: 21/01/2017
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