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Menadžment u hotelijerstvu i turizmu
2022, vol. 10, br. 1, str. 25-40
Intelektualni kapital i finansijske performanse preduzetnika u hotelskoj industriji
Ognjanović Jasminaa ORCID, Slavković Markob ORCID
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja
bUniverzitet u Kragujevcu, Ekonomski fakultet

e-adresa: jasmina.lukic@kg.ac.rs
Sažetak
Intelektualni kapital prepoznat je kao ključni faktor u stvaranju vrednosti i sticanju i održavanju konkurentske prednosti među uslužnim kompanijama. Intelektualni kapital može biti korisno sredstvo unapređivanja preduzetničkih performansi ako se njime pravilno upravlja. Postojeća literatura ne pruža dovoljan uvid u ulogu i značaj intelektualnog kapitala za preduzetnike u hotelskoj industriji. Osnovi cilj rada je da idenfikuje odnos između intelektualnog kapitala i finansijskih performansi preduzetnika u hotelskoj industriji. U radu su korišćene deskriptivna statistika, korelaciona analiza i višestruka regresiona analiza. Na osnovu primenjenih statističkih metoda, zaključeno je da intelektualni kapital ima uticaj na poslovni dobitak i produktivnost preduzetnika u hotelijerstvu. Rezultati takođe ukazuju na to da ljudski kapital daje najveći doprinos unapređivanju finansijskih performansi preduzetnika.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur2201025O
primljen: 11.01.2022.
prihvaćen: 05.05.2022.
objavljen u SCIndeksu: 25.06.2022.

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