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2012, vol. 40, br. 4, str. 171-193
A review of the strategy formation process: Empirical evidence from the IT sector in Serbia
(naslov ne postoji na srpskom)
aNIS a.d., Novi Sad
bSerbian Economic Centre, Belgrade
cCollege of Business Economics and Entrepreneurship, Belgrade

e-adresastefanovic_i@yahoo.com
Sažetak
U ovom radu su prikupljeni, klasifikovani i sintetizovani različiti teoretski koncepti i empirijska istraživanja koja se bave prirodom procesa formiranja strategije. Rad započinje pružanjem uvida u različite perspektive pojma strategije. Nastavlja se objašnjenjem mogućih izvora nastajanja strategije, nakon čega je predstavljen detaljan uvid u prirodu procesa formiranja strategije. Kako bi se potvrdio predstavljen teoretski koncept, studija slučaja dve IT kompanije je predstavljena u završnom delu rada. Neki od zaključaka su da strategija može da započne proces formiranja u bilo kom delu organizacije, ali osobe koje u najvećoj meri oblikuju strategiju jesu članovi top menadžmenta. Strategije se formiraju uzduž kontinuuma između iznenadnog (nepredviđenog) ekstrema sa jedne strane i plana kao ekstremne vrednosti sa druge strane. U kom delu ovog kontinuuma će se formirati određena strategija, zavisi od velikog broja faktora. Studija slučaja dve kompanije u završnom delu rada potvrđuje predstavljen teoretski koncept formiranja strategije.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljen u SCIndeksu: 05.03.2013.
metod recenzije: dvostruko anoniman

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