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2020, vol. 15, br. 1, str. 61-77
Franšizing - između inovacije i imitacije
Akademija tehničko-vaspitačkih strukovnih studija Niš, odsek Vranje

e-adresamilica.stankovic.visokaskola@gmail.com
Ključne reči: franšizing; franšizni sistem; inovacija; faktori uspeha
Sažetak
Franšizing kao poslovni koncept se nalazi na raskršcu između konzistentnosti i inovativnosti. Cilj rada je da se kroz analizu značaja inovacija i inovativnosti kao jednog od ključnih faktora uspeha franšiznih sistema ukaže na neophodnost kontinuirane implementacije inovacija unutar franšiznih sistema. U prvom delu rada se analiziraju inovacije kao ključni pokretači uspešnog poslovanja kompanije. Drugi deo rada je posvećen analizi faktora uspeha franšiznih preduzeća, sa posebnim akcentom na inovacije i inovativnost. Treći deo rada se odnosi na analizu franšizinga kao spone između konzistentnosti i inovativnosti, uz komparativnu analizu franšiznih sistema Domino's Pizza i Intergamma. Nakon sveobuhvatne analize, donose se relevantni zaključci.
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O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/ekonsig2001061S
primljen: 08.04.2020.
prihvaćen: 09.06.2020.
objavljen u SCIndeksu: 29.03.2021.
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