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2021, vol. 69, br. 1-2, str. 105-116
Uticaj eksternih faktora na primenu franšizinga kao strategije internacionalizacije
Academy of Applied Technical and Preschool Studies, Department for Economics and Management, Vranje
Sažetak
Cilj rada je da se naglasi značaj franšize kao strategije internacionalizacije za mala i srednja preduzeća i da se identifikuju eksterni faktori koji mogu uticati na primenu franšizinga kao strategije internacionalizacije u Republici Srbiji. U radu se ističe uticaj eksternih faktora iz domena ekonomskog razvoja i geografske i kulturne udaljenosti između zemalja iz kojih potiču davalac i korisnici franšize na implementaciju franšizinga kao strategije internacionalizacije. Ovaj rad je prva studija o uticaju eksternih faktora na implementaciju franšizinga kao strategije internacionalizacije za MSP iz Republike Srbije. Rezultati pokazuju da eksterni faktori iz domena ekonomskog razvoja i geografske i kulturne udaljenosti između zemalja iz kojih potiču davalac i korisnik franšize utiču na implementaciju franšizinga kao strategije internacionalizacije. Franšizna mala i srednja preduzeća iz Republike Srbije se odlučuju za implementaciju franšizinga kao strategije internacionalizacije na tržištima zemalja koje su na sličnom nivou ekonomskog razvoja, koje su geografski bliže i imaju sličnu kulturu kao Republika Srbija.
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O članku

jezik rada: engleski
vrsta rada: prethodno saopštenje
DOI: 10.5937/EKOPRE2102105S
primljen: 30.04.2020.
objavljen u SCIndeksu: 25.05.2021.

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