At the end of the 19th and the beginning of the 20th century, Old Serbia and Macedonia, as a part of the Ottoman Empire, were the matter of interest for numerous foreign and domestic travelogue writers and scientists. After opening the consulate of the Kingdom of Serbia in the European part of Turkey, the researchers from Serbia were provided with better conditions for studying these areas. One of many who visited these areas was Ljubomir Stojanović, a professor, a scientist and a politician. Although his travel was supposed to have primarily a scientific character, with the aim of better understanding of certain philological and ethnological issues, what can be concluded from the report he sent to the foreign affairs minister is that the emphasis was placed on political circumstances. In his report from 1890 Stojanović did not only present the factual state in the area, but he also offered concrete solutions for certain issues. His suggestions and ideas correspond to the opinions of the consuls of the Kingdom of Serbia in Thessaloniki, Skopje and Bitola. It was evident that after 1870 and the foundation of the Bulgarian Exarchate, Bulgarian propaganda increased in the area, thanks to the numerous supporters and the money intended for this purpose. After the 19th century, the Kingdom of Serbia started to work more actively on spreading national propaganda in Old Serbia and Macedonia. Its consuls, Vladimir Karić, Dimitrije Bodi and Kosta Hristić, whom Stojanović met during his journey, informed the government in Belgrade about the significance of Serbian propaganda beyond Serbian borders and agreed that it could be achieved in several ways: by educating a larger number of teachers, by opening Serbian schools, by introducing Slovene language in the church instead of Bulgarian and Greek and by colonising Old Serbia and Macedonia with population from Serbia.