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2021, vol. 52, iss. 1, pp. 3-11
Consumer lifestyle before and during COVID 19 virus pandemic
University of Kragujevac, Faculty of Economy,
The proclamation of the COVID 19 virus pandemic has changed the way people live in almost all parts of the world. Due to the pandemic, consumers are adapting to the new circumstances not only by respecting epidemiological measures but also by changing their habits in everyday life. The aim of this paper is to identify changes in consumer lifestyle as a consequence of the current COVID 19 pandemic. The research was conducted on a sample of 153 respondents by observing their eating habits, travel, use of electronic shopping and payment channels and healthy lifestyle. Based on the analysis of the collected primary data in the SPSS program, the results indicate that lifestyle related to travel, use of electronic shopping and payment channels and healthy lifestyle significantly differs, while eating habits also changed but in lower degree. The conducted research contributes to the generation of useful knowledge in order to better understand the COVID 19 virus, which is still unknown to the scientific community and various market actors, as well as its effects on everyday life of people.
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article language: Serbian
document type: Original Scientific Paper
DOI: 10.5937/markt2101003L
published in SCIndeks: 16/07/2021
peer review method: double-blind
Creative Commons License 4.0