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2022, vol. 10, br. 1, str. 9-22
Agroturizam u Crnoj Gori - empirijsko istraživanje u funkciji strategijskog razvoja
University of Montenegro, Faculty of Tourism and Hospitality, Kotor, Montenegro

e-adresamaricamelovic@edu.ucg.ac.me
Sažetak
Cilj rada je da se sagledaju strategijske mogućnosti i značaj razvoja agroturizma u Crnoj Gori, identifikovanjem ključnih faktora koji mogu pomoći da se agroturizam pozicionira kao sastavni dio ruralne i ukupne turističke ponude Crne Gore. Rad sadrži empirijsko istraživanje, koje je sprovedeno korišćenjem upitnika na stratifikovanom slučajnom uzorku, a podaci su analizirani korišćenjem statističkih metoda - faktorske analize i deskriptivne statistike. Autor je došao do zaključka da u razvoju agroturizma Crna Gora još uvijek nije zauzela konkurentsku poziciju kakvu bi realno trebalo da ima s obzirom na neosporne potencijale. Na osnovu dobijenih rezultata izveden je zaključak o faktorima koji imaju signifikantan uticaj na razvoj agroturizma, te date preporuke sadašnjim i potencijalnim nosiocima agroturističke ponude, u cilju unapređenja njihove turističke i marketing strategije.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur2201009M
primljen: 09.04.2022.
prihvaćen: 26.05.2022.
objavljen u SCIndeksu: 25.06.2022.
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