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Vinarije i putevi vina kao sredstvo za razvoj agroturizma u Srbiji
Wineries and wine routes as a tool for the development of agritourism in Serbia
aUniverzitet u Novom Sadu, Poljoprivredni fakultet, Srbija
bUniverzitet Educons, Fakultet poslovne ekonomije, Sremska Kamenica, Srbija
Sažetak
Proizvodnja vina u Republici Srbiji poslednjih pet godina beleži pozitivan trend. Struktura uvoza i izvoza vina ukazuje na potrebu za boljim brendiranjem srpskih vina radi povećanja njihove prepoznatljivosti na tržištu. Danas u Srbiji preovlađuju mali, porodični vinogradi i vinarije u ruralnim područjima i u njima se uzgajaju razne sorte vinove loze, a proizvode se često veoma kvalitetna vina. Zastupljenost vinarija u turističkoj ponudi je nedovoljno i sporadično razvijena, bez jasne strategije na republičkom i lokalnom nivou. Potrebno je podstaći njihovo uključivanje u turističke tokove, pre svega, kroz razvoj puteva vina. Obogaćivanjem ugostiteljskih sadržaja u vinarijama, bili bi ispunjeni preduslovi za uspešan razvoj ne samo vinskog, već i agroturizma, jer bi turista tokom boravka mogao da se oproba u vinogradarskom životu iz prve ruke.
Abstract
Over the last five years, the wine production in the Republic of Serbia has had a positive trend. The structure of wine import and export indicates the need for better branding of Serbian wines to increase their visibility in the market. Today, small and family vineyards as well as wineries in the rural areas of Serbia prevail. All sorts of vines are grown there, and the products are often very high-quality wines. Representation of wineries in tourism industry is insufficiently developed and sporadic, with no clear strategy at a national and local level. Their involvement in development of tourism should be encouraged primarily through the development of wine routes. By improving hospitality facilities in wineries, all the preconditions would be met for the successful development, not only of wine industry, but also of agritourism since during their stay, tourists could try out and experience vineyard farm life at firsthand.
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