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Bankarstvo
2020, vol. 49, br. 3, str. 10-35
Strategija kao determinanta organizacione kulture - studija slučaja - A Banka
Živković Olivera
Addiko Bank a.d., Beograd

e-adresa: zivkovic.olivera@yahoo.com
Sažetak
Savremene uslove poslovanja karakteriše sve dinamičnije i turbulentnije okruženje, te stoga najveći izazov sa kojim se suočavaju organizacije jeste kako postojeću organizacionu kulturu transformisati u pravcu organizacije koja uči i koja se brzo prilagođava promenama u okruženju. Turbulencije na srpskom finansijskom tržištu neretko dovode do promena u vlasničkim strukturama banaka, a što uzrokuje manje ili veće promene strateških orijentacija istih. Ovaj rad ima za cilj da na bazi praktičnih saznanja pojasni postojanje međuzavisnosti između strategije i organizacione kulture banke, kao dva krucijalna koncepta u upravljanju finansijskim institucijama. U radu će biti korišćen metod studije slučaja na primeru A banke. Korisnost rada ogleda se u tome što će prezentovana saznanja pružiti uvid zaposlenima A banke, ali i ostalim učesnicima finansijskog tržišta, u značaj pokretanja aktivnosti koje doprinose kreiranju i održavanju adekvatne organizacione kulture unutar bankarskog sistema. Takođe, rad može biti od koristi i ostalim pravnim subjektima koji posluju unutar drugih delatnosti.
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O članku

jezik rada: srpski, engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/bankarstvo2003010Z
primljen: 14.07.2020.
prihvaćen: 12.08.2020.
objavljen u SCIndeksu: 09.10.2020.
Creative Commons License 4.0

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