Metrika

  • citati u SCIndeksu: 0
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:20
  • preuzimanja u poslednjih 30 dana:9

Sadržaj

članak: 5 od 28  
Back povratak na rezultate
Značaj reputacije kao intelektualne imovine za konkurentnost preduzeća
aUniverzitet u Nišu, Ekonomski fakultet
bUniverzitet u Nišu
Ključne reči: intelektualni resursi; reputacija; relacioni kapital; stejkholderi preduzeća; poslovne performanse
Sažetak
Važna karakteristika savremenog poslovnog sveta jeste razvoj ekonomije znanja. U savremenim uslovima, nematerijalna imovina zasnovana na znanju postaje ključni resurs očuvanja konkurentske prednosti preduzeća. Reč je o ljudskim resursima, njihovom znanju, odnosima koje grade u cilju razvoja i transfera znanja, kao i odnosi koje grade sa stejkholderima. Ovi odnosi predstavljaju relacioni kapital preduzeća, a reputacija preduzeća jeste njegov važan segment. Reputacija je i važan faktor diferenciranja preduzeća na tržištu i stvaranja odnosa poverenja, ne samo sa potrošačima, već i sa svim drugim stejkholderima. Na ovaj način, preduzeće ostvaruje značajne ekonomske i neekonomske benefite. Cilj rada je da ukaže na ključne prednosti preduzeća od dobre reputacije, s aspekta stvaranja vrednosti za stejkholdere preduzeća, kao i s aspekta poslovnih performansi. Takođe, potencira se i važnost reputacije kao segmenta intelektualnog kapitala za konkurentnost.
Reference
Adiloglu, B., Vuran, B. (2017) The importance of EBIT-EBITDA disclosure in annual reports: A comparison from Turkey. International Journal of Social Sciences and Education Research, 3(2): 397-405
Auger, P., Burke, P., Devinney, T.M., Louviere, J.J. (2003) What will consumers pay for social product features?. Journal of Business Ethics, 42(3): 281-304
Bakić, V.T. (2012) Upravljanje reputacijom primenom koncepta korporativne društvene odgovornosti u marketingu i odnosima s javnošću. Beograd: Univerzitet u Beogradu, Fakultet organizacionih nauka, Doktorska disertacija
Balmer, J.M.T. (1998) Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management, 14(8): 963-996
Barney, J. (1991) Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1): 99-120
Benjamin, B.A., Podolny, J.M. (1999) Status, Quality, and Social Order in the California Wine Industry. Administrative Science Quarterly, 44(3): 563-589
Bontis, N. (1996) There's a price on your head: Managing intellectual capital strategically. Business Quarterly, 60(4): 41-47
Brown, T.J., Dacin, P.A. (1997) The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1): 68-84
Cao, Y., Myers, J.N., Myers, L.A., Omer, T.C. (2015) Corporate reputation and the cost of equity capital. Review of Accounting Studies, 20: 42-81
Chen, D.H., Dahlman, C.J. (2005) The knowledge economy, the KAM methodology and World Bank operations. World Bank Institute Working Paper, 37256
Chernev, A., Blair, S. (2015) Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility. Journal of Consumer Research, 41(6): 1412-1425
Collison, C., Parcel, G. (2005) Knowledge Management. Brno, Czech Republic: CP Press
Domanović, V., Bogićević, J., Krstić, B. (2020) Effects of enterprise sustainability on performance. Economics of Sustainable Development, vol. 4, br. 1, str. 11-23
Edvinsson, E. (1997) Developing intellectual capital at Skandia. Long Range Planning, 30(3): 366-373
Edvinsson, L., Malone, M. (1997) Intellectual capital: Realising your company's true value by finding its hidden brainpower. New York: Harper Collins Publishers Ins
Feldman, P.M., Bahamonde, R.A., Velasquez, B.I. (2014) A new approach for measuring corporate reputation. Revista de Administração de Empresas, 54(1): 53-66
Fombrun, C.J. (1996) Reputation: Realizing value from the corporate image. Cambridge, MA: Harvard Business Press, ISBN-13 : 978-0875846330
Fombrun, C.J., Gardberg, N.A., Sever, J.M. (2000) The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4): 241-255
Gürpınar, E. (2016) Organizational forms in the knowledge economy: A comparative institutional analysis. Journal of Evolutionary Economics, 26(3): 501-518
Hall, R. (1992) The strategic analysis of intangible resources. Strategic Management Journal, 13(2): 135-144
Itami, H. (1987) Mobilizing Invisible Assets. Cambridge, MA: Harvard Business Press
Krstić, B., Rađenović, T. (2019) Intelektualni kapital i konkurentnost - mikro i makro aspekt. Niš: Ekonomski fakultet, ISBN 978-86-6139-191-0
Krstić, B. (2014) Upravljanje intelektualnim kapitalom preduzeća. Niš: Ekonomski fakultet, ISBN 978-86-6139-094-4
Krstić, B., Bonić, L. (2016) EIC: A New Tool for Intellectual Capital Performance Measurement. Prague Economic Papers, 25(6): 723-741
Marr, B., Moustaghfir, K. (2005) Defining intellectual capital: A three-dimensional approach. Management Decision, 43(9): 1114-1128
Matos, F. (2013) A Theoretical Model for the Report of Intellectual Capital. Electronic Journal of Knowledge Management, 11(4), 339-360
Melnikas, B. (2018) The Knowledge Economy and the Activation of Scientific and Technological Progress: Contemporary Challenges. Ekonomika, 97(1): 7-23
Milgrom, P., Roberts, J. (1986) Relying on the Information of Interested Parties. RAND Journal of Economics, 17(1): 18-32
O'donnel, D., O'regan, P., Coates, B. (2000) Intellectual capital: A Habermasian introduction. Journal of Intellectual Capital, 1(2): 187-200
Peković, J., Pavlović, G., Zdravković, S. (2020) The influence of intellectual capital on financial performance of commercial banks in the Republic of Serbia. Ekonomika, vol. 66, br. 2, str. 103-111
Resnick, J. (2004) Corporate reputation: Managing corporate reputation: Applying rigorous measures to a key asset. Journal of Business Strategy, 25(6): 30-38
Rindova, V.P., Williamson, I.O., Petkova, A.P., Sever, J.M. (2005) Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation. Academy of Management Journal, 48(6): 1033-1049
Roberts, P.W., Dowling, G.R. (2002) Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12): 1077-1093
Rodríguez, A.A., Asongu, S.A., Amavilah, V. (2015) The Impact of Formal Institutions on Knowledge Economy. Journal of the Knowedge Economy, 6: 1034-1062
Roos, G., Pike, S., Fernstrom, L. (2005) Managing intellectual capital in practice. USA: Butterworth-Heinemann
Rossiter, J.R. (2002) The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19(4): 305-335
Saint-Onge, H. (1996) Tacit knowledge the key to the strategic alignment of intellectual capital. Strategy & Leadership, 24(2): 10-16
Schwaiger, M. (2004) Components and Parameters of Corporate Reputation: An Empirical Study. Schmalenbach Business Review, 56(1): 46-71
Shapiro, C. (1983) Premiums for High Quality Products as Returns to Reputations. Quarterly Journal of Economics, 98(4): 659-680
Sharabati, A.A., Naji, J.S., Bontis, N. (2010) Intellectual capital and business performance in the pharmaceutical sector of Jordan. Management Decision, 48(1): 105-131
Srivastava, R.K., Mcinish, T.H., Wood, R.A., Capraro, A.J. (1997) The Value of Corporate Reputations: Evidence from the Equity Markets. Corporate Reputation Review, 1(1-2): 62-67
Sveiby, K.E. (1997) The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets. San Francisco: Berrett-Koehler Publishers, Inc, ISBN-13: 978-1576750148
Vlastelica, T., Kostić-Stanković, M., Cicvarić-Kostić, S. (2017) Konceptualni pristupi modeliranju korporativne reputacije. Marketing, vol. 48, br. 3, str. 155-160
Walker, K. (2010) A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12(4): 357-387
Weng, P., Chen, W. (2017) Doing good or choosing well? Corporate reputation, CEO reputation, and corporate financial performance. North American Journal of Economics and Finance, 39: 223-240
 

O članku

jezik rada: srpski
vrsta rada: pregledni članak
DOI: 10.5937/NPDUNP2101017K
primljen: 10.01.2021.
prihvaćen: 17.03.2021.
objavljen onlajn: 01.04.2021.
objavljen u SCIndeksu: 20.05.2021.
Creative Commons License 4.0

Povezani članci

Econ Sust Dev (2021)
Ključne determinante održivog intelektualnog kapitala preduzeća
Jovanović Milica, i dr.

Ekonomika (2017)
Intelektualni kapital u teoriji firme
Rađenović Tamara, i dr.

Marketing (2017)
Konceptualni pristupi modeliranju korporativne reputacije
Vlastelica Tamara, i dr.

prikaži sve [44]