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2019, vol. 67, br. 7-8, str. 397-414
Uticaj digitalne transformacije na poslovne performanse - iskustvo iz firmi u ženskom vlasništvu
Univerzitet u Beogradu, Institut 'Mihajlo Pupin', Centar za istrazivanje nauke i tehnologije
Projekat:
Istraživanje i razvoj platforme za naučnu podršku u odlučivanju i upravljanju naučnim i tehnološkim razvojem u Srbiji (MPNTR - 47005)

Ključne reči: digitizacija; digitalizacija; digitalna transformacija; kompanije u ženskom vlasništvu; žensko preduzetništvo; poslovne performanse
Sažetak
Uzimajući u obzir da kompanije u vlasništvu žena predstavljaju ekonomsku silu u razvoju, u ovom radu biće razmatran fenomen digitalne transformacije iz rodne perspektive. U prvom delu rada predstavljena je definicija digitalne transformacije i pregled dosadašnjih istraživanja na ovu temu. Takođe, istaknute su faze procesa digitalne transformacije, potencijalne koristi i prepreke u ovom procesu, kao i alat za identifikovanje digitalnog gepa u kompaniji. U drugom delu predstavljene su neke ključne karakteristike ženskih kompanija za koje smatramo da su istovremeno i faktori koji omogućavaju efikasniju digitalnu transformaciju. Treći deo tiče se rezultata empirijskog istraživanja, dobijenih primenom odgovarajuće kvantitativne metodologije. U radu je korišćena prosta regresiona analiza za ispitivanje uticaja digitalne transformacije na performanse firmi u ženskom vlasništvu, kao i T-test nezavisnih uzoraka za identifikovanje potencijalnih razlika u indikatorima performansi u zavisnosti od broja godina koje je kompanija provela u procesu digitalne transformacije. Rezultati pokazuju da postoji pozitivan uticaj digitalne transformacije na performanse firmi u ženskom vlasništvu. Takođe, potvrđeno je da postoje signifikantne razlike u nivou kvaliteta proizvoda i usluga, kapaciteta za razvoj proizvoda i usluga, produktivnosti i ukupnih performansi između firmi koje su u procesu digitalne transformacije manje od dve godine i firmi koje su duže od dve godine u ovom procesu, u korist firmi iz druge grupe. Na kraju, sumiramo nalaze istraživanja, zaključujući da je digitalna transformacija šansa za poboljšanje poslovnih performansi grupe preduzeća za koja se smatra da imaju ograničen pristup tržištima i izvorima finansiranja, kao što su preduzeća u vlasništvu žena.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/EKOPRE1908397P
objavljen u SCIndeksu: 20.05.2020.

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