Strategic Management
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2011, vol. 16, iss. 1, pp. 18-25
Strategic management of product categories aimed at increasing profitability
aStrossmayer University of Osijek, Electrotechnical Faculty, Croatia
bAgrokor d.d. - PIK Vrbovec, Croatia
cFaculty of Teacher Education of the University of Zagreb, Croatia
Depending on the capacity of the warehouse, the size of the sales point, or the turnover of an individual product, a salesperson can have an idea about the frequency and size of orders so as to reduce the risk of the product's shortcomings when it is on the shelf (i.e. out of stock). By managing categories of products one can optimize the state of stock at a sales point. In this paper we will attempt to illustrate to which extent the sales of a category of products is increased through the implementation of category management and we will determine the steps which steps need to be undertaken for it to be fully implemented.
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article language: English
document type: unclassified
published in SCIndeks: 10/05/2011

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