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2022, vol. 17, br. 1, str. 107-119
Ograničavajući faktori strategijskog pozicioniranja preduzeća u okviru postojećeg biznisa
Akademija strukovnih studija Kosovsko Metohijska, odsek Peć u Leposaviću, Leposavić

e-adresavioleta.mihajlovic@akademijakm.edu.rs
Sažetak
Strategijsko pozicioniranje, kao kritičan korak u definisanju strategije preduzeća, može se posmatrati kao jedan od najvećih doprinosa postizanju uspeha u odnosu na konkurenciju. Promene u okruženju mogu preduzeće u postojećem biznisu dovesti do potrebe formulisanja novih strategija koje će se suočiti sa eventualnim smanjenim prihodima i gubicima ili u drugom slučaju, sa neophodnošću bržeg razvoja, a sve cilju postizanja konkurentske prednosti. Svrha ovog rada je da prodiskutuje o identifikaciji i smanjivanju uticaja nekih od najčešćih ograničavajućih faktora na uspešan razvoj tržišne pozicije preduzeća u postojećem okviru poslovanja.
Reference
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/ekonsig2201107M
primljen: 17.02.2022.
prihvaćen: 11.05.2022.
objavljen u SCIndeksu: 06.03.2023.
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